Simsimi game isn’t really something original. Simsimi originally came from Korea, has a sense of the word “free time”. Explicitly Simsimi is a game that suitable to be played during leisure time and when you have practically nothing to do. The shape is cute round and yellow. They called themselves  Simsimi as the “yellow alien larva to clone agan’s brain” in their Kaskus Thread.

Simsimi in Korea is developed by Ismaker. Not only available via web, in there also available the iOS (iPhone) version. In here, the licensing and development of Simsimi are held by Simsimi Indonesia (Digital Wave). Currently you can access it via the web and in the future, the developers are creating Simsimi applications for BlackBerry and Android, and perhaps next to IOS platforms. You don’t have to worry if your phone is not a smart phone. The developer also will accommodate the need to chat with Simsimi via text message/SMS.

So what is exactly the concept of Simsimi? Try to think Simsimi as the other person. Encourage him to talk about anything. Simsimi will answer based on what has been taught to him. If he had never known the asked question before, you can teach him in order to answer such questions if asked again. There are some teaching tab that could accommodate you to provide a feedback for Simsimi’s questions and answers. Of course, each input needs to be processed further to improve the quality of Simsimi’s answers.

Simsimi itself is equipped with an artificial intelligence, though not truly Artificial Intelligence (AI) because it only learned on the basis of the words taught to him. When you really tried it out, to be honest is most of the answers were out of context, but that could be what you expect when you fill in your free time. No need to bother with the answers he gave, even when the answerst were unprecedented.

According to one member of the developer team, Dadang Zaenal Aripin, since it was launched by the end of January Simsimi already have a registered user of more than 340 people with visiting time an average of 9 minutes per user. Simsimi was made   with a concept like a baby, Simsimi is still learning a variety of vocabulary and how to answer them. The response could also be true of course ridiculous or funny. But there is the twist element to be conveyed.

Do the developers interested in doing monetization of this product? Sure, but it will be implemented in stages. Dadang said that there are three opportunity paths to monetization. First is the ad, either on site or on the phone. Second is by bundling these services as value added by SMS. The latter is interesting that there is no sophisticated smart phones needed to talk with Simsimi. Simply send an SMS and Simsimi will reply it. Of course this is strategic because the SMS is still the main communication media via mobile phones and the expenditure through SMS is still accounted for a large income.

The third thing that could be a source of income could be done after these products become more popular, namely the sale of merchandise. We know that the Simsimi icon is a cute round shape and yellow and it is quite adorable. If it become a doll/plush toy then it will certainly attract people, for infants, children, and adults. Do you still reminded how incredible the demand for plush toy of the very popular Angry Birds?

In general, a concept launched by the developer Simsimi Indonesia is right. I think users will grow bigger when it’s available via phone through the application and SMS. Our hope certainly is that Simsimi’s answers will be more exciting, so users can feel at home for long chat with him. What do you think, have Simsimi’s answers draw more attention to long people would talk with him?

Translated by Nita Sellya