Social recommendation platform service Rockto.com launched their update and add several additional facilities. The update can be considered as big especially from its looks and users’ personalized facility.

The first thing we can see is their looks, Rockto.com now shows black element and white and grey background as their layout. You can also find some changes on their design like the number of point and the button work as additional information for Followers, Following, and the amount of Posts . “Rock” element and content stream were changed.

Mustafa Kemal from Rockto.com said that some of the changes they made are registration process where new users can directly choose topics they like and adjust their Rockto “personalization” according to their needs.

If you have an account and open other user’s account, their interests will show up on the upper side. They also change looks on followers and following number buttons. Still on profile page you can now see friends suggestion and friend search facility. You can get friends suggestions according to your interest, and deals will also be  a part of topic suggestions.

Kemal also explained other updates such as optimized feed algorithm, although still far from perfect is now able to handle existing feed.

Rockto also provide RSS blog, but other than blog they also provide two facilities I didn’t see before, Deals and Business Profile, looks like this are several additional facilities to attract business owners to use Rockto to spread their service. On Business Profile you can put information on your business, account creation will wait approval from Rockto.

Deals feature enables you to share your business links. Rockto also provide facilities to sort offer, shared by Rockto based on end or begin date. Kemal explained that Rockto’s business platform are not all launched but some of the can now be used.

Kemal said, Rockto at the moment has over 3.000 active users with AWStats number reached 8.006.924 last June, increased from 2.214.006 on June last year, their unique users are 300.000 by this June.

It is interesting to see several changes happened, especially related to personalization, like interests information and other user’s recommendation based on interest, this can add activities inter users. Deals and Business Profile also look interesting although still needs sometimes to be concluded as successful because it is yet to be tested and fully released.

Unfortunately there’s one part of design element that i like most have been changed, the “metal sign” is now smaller and the position of number of “rocks” is also changed.

The development planning, as Kemal explained, at the moment is offline recommendation feature for monetizing, design optimization and BlackBerry application optimization.

Are you a Rockto user? What do you think of this new version, do you like it or do you think some more improvements need to be done?