Peter Goldsworthy, AdMax Managing Director for Indonesia and Malaysia is rumored to resign from his current position to join the recently-acquired onlin real-estate listing classified service company, Rumah123. Malaysia-based IPGA Ltd, acquired Rumah123 and its competitor RumahDanProperti in May ’11.

Goldsworthy led the Indonesia and Malaysian team for AdMax, one of the region’s top ad network with big ad business specifically in Indonesia. His new role in Rumah123 is to lead the whole operations of Rumah123, he elaborated, “I am looking forward to help move the dial further for Rumah123 and solidify their market leadership position. With my background in property sales in Australia (5+ years) and digital media (last 5 years) it is a perfect fit.”

When asked about why he chose to join Rumah123, Goldsworthy said “They are the market leader, in a vertical I have great depth and experience in. Being on the publisher side will offer a different set of learning’s and perspective.”. In the online real-estate listing business, Rumah123 is currently the incumbent with numerous companies chasing behind them. They are one of the well-backed (financially speaking) dotcom companies in Indonesia and has been doing a good job making money from advertisement and listing fee from real estate agents.