WGChat, a startup with a tagline “Empowering Online Chat”, offers a solution for company that uses chatting services to serve its customers. WGChat offers feature completeness a la live chat but with the advantages of instant messaging service accessibility.

In short, WGChat allows a company to have only one active instant messaging account like Yahoo!Messenger. Customers will contact this account but can meet different customer service officers who are not busy taking care of other customers; while the serving customer service officer will be able to access the archive of previous conversations with said customer as a reference.

This way, customers can find the company’s customer service account to be always active and accessible, including via mobile application. WGChat also provides statistical reports for company that wants to monitor its customer service’s performance.

WGChat application may be suitable for many online stores in Indonesia. Online store customers tend to ask many questions before buying anything. They are also usually require quick response from the store’s customer service. According to its press release, one of the customers of WGChat is PT. Sandiloka with its product, Voucha.

WGChat application can be run from just the browser. Apart from paid package, WGChat also provides free package. You can try the demo version here. Currently WGChat supports Yahoo!Messenger and Google Talk.