Singapore-based social gaming provider FunSpot announces its partnership with Indonesia’s largest telecom carrier Telkomsel. With this collaboration, Telkomsel’s Digital Lifestyle Unit launches new service to reach new market. FunSpot will provide Telkomsel’s customers a fully integrated mobile social gaming network that includes a local-language SNS (Social Network Service) and nine made-for-mobile social games. The games represent the most popular categories in the social gaming world including: Cooking, Hobbies, Fashion, Football Clubs and Pets.
Raja Hussain, Founder and CEO of FunSpot said, “The Telkomsel partnership has given us the opportunity to work with one of Asia’s largest Telco’s and the 7th largest cellular operator in the world to deliver mobile entertainment in one of the world’s fastest growing mobile markets. The partnership with Telkomsel’s Digital Lifestyle Unit is very exciting for our company. As a Singapore based start-up this latest deal has put us firmly on track as the leader in mobile social entertainment for emerging markets.”
Marina Kacaribu, Head of Digital Lifestyle Group Telkomsel said, “Telkomsel is focused on providing innovative services and products for our customers, supported by the largest network coverage in Indonesia. With digital services being positioned as one of the strategic focus of the business, Telkomsel is looking for an opportunity to work together with potential partners in that area, such as FunSpot.”
FunSpot’s social gaming service is specialized for emerging market and will work for any phone and any device to overcome the limited ownership of smartphones and credit card in Indonesia. Some titles that are offered by FunSpot for this category are Beach Parties, Pocket Beanie Babies, Cabango, Fashionista and Mobile Chef.
FunSpot cites a report by Niko Partners Research that The South East Asia Game market generated more than $560 million in 2012, with the region’s online game industry expected to grow by more than 17% and Indonesia set to show the greatest growth.
Social gaming business has never gained its popularity in mobile business in Indonesia and this would be a chance for Telkomsel and FunSpot to prove it wrong. FunSpot is established in early 2012 and has already had three representative offices in India, Indonesia and USA.