Digital wallet platform BlackBerry BBM Money got refreshed. BlackBerry added instant mobile payment feature for online payment in numerous partnering merchants. This becomes BlackBerry’s latest attempt to attract more custmers, since it has yet been successful in positioning itself merely as an electronic wallet.
The last year-launched BBM Money was initially projected to facilitate people paying the bills and transferring money via BBM. And now, after the instant mobile payment is installed, users may shop and do transaction online. The feature’s launching itself was accompanied by massive discount promo giveaway.
As stated by BlackBerry Indonesia’s Head of Corporate Communication Yolanda Nainggolan, there’ve been at least 12 merchants partnering with BlackBerry.
“We’ve had at least 12 partnering merchants like Bhinneka, Naked Food, Klik-eat, and Paraplou. We want BBM Money to facilitate and accelerate these online services,” she said.
More than two years ago, BBM money got exclusively introduced as an electronic wallet for BlackBerry platform. However, to date they have yet been able to meet the target, both for the number of users and number of transaction.
The immense growth of e-commerce services lately might be BBM Money’s new vehicle to achieve its target.
Typical BlackBerry’s security warranty
When talking about payment method, one of most concerned matters would be security. In this regard, BlackBerry guarantees that the new feature will be accompanied by the typical BlackBerry’s security warranty.
“BBM is well-known as reliable and secure messaging platform. At the time we collaborated with Permata Bank for licensing and stuffs, Bank Indonesia literally put its eyes on us. So it was based on the regulation, they’ve checked,” said BlackBerry Indonesia’s Technical Consultant Adam D’Arcy.
He further added that his team are optimistic that BBM Money can taste the success in Indonesia. Besides providing higher number of users, people’s habit of using BBM as their mean of transaction also serves as a good perimeter.
“I hope that the habit allows BBM Money to be popular in Indonesia in no time,” he concluded.