Automotive classified ads Mobil123 introduces new mobile web version. This feature enables users to conveniently browse through 120,000 car ads anywhere from the hands. Mobil123 is a leading automotive classified ads in Indonesia and a subsidiary of iCar Asia Limited — publicly listed company on Australian Stock Exchange with head office in Kuala Lumpur.

Any access to Mobil123’s main page from mobile devices will be redirected to its mobile web version. It has similar information with desktop version, but optimized to reduce loading time. Mobil123 aims to provide growing audience of mobile customers a quick access to the ads.  This move will be sufficient to cover mobile realm, especially to those hasn’t ready yet to launch a specific mobile app for each smartphone platform. It does look well in several browsers in several smartphone platforms, like iOS, Android and Windows Phone.

Mobil123 is a sibling of popular Rumah123, a classified ads for homes and properties. They became part of iProperty after the companies were acquired in 2011. Mobil123 then sold to iCar in 2012, where both iProperty and iCar share similar members of Board of Directors. Nik Weber was appointed to direct iCar Asia’s business in Indonesia as General Manager of Mobil123.

Other than Mobil123 in Indonesia, iCar Asia network also has subsidiaries in Malaysia and Thailand, reaching 1.6 million visitors every month. Following the series of acclaimed achievements in Malaysia and Thailand, Mobil123’s operation is on track as the number one site in this category.