Nusantara Technology, a parent company for some services, such as Yukepo.com (Yukepo), Keepo.me (Keepo), and PlayingViral, secures a Series A funding led by Alpha JWC Ventures. Also participated in this round is Insignia Ventures. Nusantara Technology, through this funding, will create a stronger business line and have the ambition to be a million dollar company.
Millennials is said to be a potential market for digital business nowadays, including Indonesia. In order to take it, Nusantara Technology provides some popular services. Yukepo, Keepo, and Playing viral play different role for Nusantara Technology business to attract millennials.
“We started from Yukepo for women and Keepo for general millennials because we find great potential in Indonesia, then. What makes us different from other media outlets targeting millennials is our content. It is better and original. While others making social media as a source, we make our own content. Every section, politics, lifestyle, gossip, and other has its own editor, illustrator, and videographer to make original and good content for articles. We use data to decide productions. Thus, believe it or not, our traffic is organic,” Steven Wongsoredjo, Nusantara Technology’s CEO, said.
Aside from two media for millennials, Nusantara Technology also owns PlayingViral, an SaaS (Software as a Services) to make and manage interactive marketing content to acquire more users with the current personalization and data. PlayingViral targets the business sector from SMEs to corporates.
Nusantara Technology aims to be a million dollar company through its three leading services.
“One of our visions in Alpha JWC Ventures is to help Indonesia’s founders leading the global technology. We’re impressed with the founder’s [Nusantara Technology] vision and commitment which bravely created a global product on its first day. We’re thrilled to take a part of the ambitious project and willing to do anything in our power to make it successful,” Jeffrey Joe, Alpha JWC Ventures’ Co-Founder and Managing Partner, said.
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Original article is in Indonesian, translated by Kristin Siagian