Towards the end of 2018, a wedding marketplace platform, Bridestory, modifies the design and user experience in its website. Doni Hanafi, Bridestory’s Co-Founder, said the change is part of the transformation from inspiration-based platform to recommendation-based platform.
“The objective of this changes is to give more accurate and reliable vendor options for the wedding process to be simpler and easier,” Hanafi said.
Entering the Bridestory website, users will be requested to explain their wedding details. Start from time and venue of the event, budget plan, guest invitations, and necessary vendor categories. Based on information provided, the system will give vendor recommendation.
Bridestory Pay increases penetration
Bridestory Pay, launched this year, becomes the payment solution to bridge brides with various vendors. As he explained, Bridestory Pay is currently not using e-wallet concept but offers more various payment options for the brides and grooms.
“By conducting transactions using Bridestory Pay, the brides and grooms can get various benefits, such as the 0% installment program through 15 bank partners, wedding cancellation insurance, and direct cashback,” he added.
Another benefit offered is a reward program for vendors. Wedding vendors have the chance to get Bridestory Points from each transaction through Bridestory Pay. Points can be exchanged for various Bridestory products and services.
Since December 2018, Bridestory Pay is available for vendors in Singapore as the payment option. In addition, the digital payment feature is claimed to make it easier for vendors in case of overseas transactions.
“Bridestory Pay has been widely used by overseas brides having a wedding in Indonesia. The destination wedding is getting popular among brides nowadays. Bridestory Pay intends to help vendors to get payment from the overseas clients.”
Bridestory target
In its current platform, Bridestory has accommodated more than 40 thousand wedding vendors from 126 countries. Its business has run (owns representative office) in Singapore and the Philippines. Aside from Bridestory Pay, they also launch Personalized Vendor Discovery and Parentstory.
About its business target next year, Hanafi said that Bridestory would still hold the current mission. Bridestory intends to help brides to realize the concept of their dream marriage and help wedding vendors in an effort to maximize business potential.
“In terms of this, later in 2019, we’ll continue to focus on developing initiatives we started in 2018, in order to provide better services and realize the mission,” he concluded.
–
Original article is in Indonesian, translated by Kristin Siagian