Pluang (previously known as EmasDigi) just announced series A funding worth of $3 million or around 42 billion Rupiah. It was led by Go-Ventures, a venture capital under the unicorn, Gojek.

The fresh money will be focused on the new product’s launching. Some are being displayed on the website, such as forex investment, cash deposits, and stocks.

In late June 2019, EmasDigi decided to rebrand the whole site as Pluang. The step is following the change in its business strategy, from gold selling into an investment platform.

Pluang is affiliated with PT Celebes Artha Ventura, registered on and monitored by OJK, to provide investment besides gold. Pluang (gold) also affiliated with PT PG Berjangka which had acquired a license and monitored by BAPPEBTI (Commodity Futures Trading Regulatory Agency).

“In terms of investment solution, Indonesian people aren’t served enough, and we’ve seen the lack of access for captivating financial products,” Pluang’s Co-Founder, Claudia Kolonas said on the company’s background.

Meanwhile, Go-Ventures’ VP Investment, Aditya Kumar explained, the team believes Pluang is capable to democratize Indonesia’s financial service. He’s being amazed at the team’s capability on developing micro-savings products.

In Indonesia, Pluang has some direct competitors, such as Orori’s e-mas platform with a similar objective, to facilitate Indonesians for gold investment through an app.

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Original article is in Indonesian, translated by Kristin Siagian