After securing series A funding in 2019 from RTP Global, Sequoia India, TNB Aura, SEEDS Capital, and several other investors, the direct-to-consumer (D2C) platform that offers Zenyum dental care products has received another funding from L Catterton worth of $25 million. Zenyum’s previous investors participated in this round, including Sequoia Capital India, RTP Global, Partech, TNB Aura, Seeds Capital and FEBE Ventures. The company managed to raise a total funding of $40 million.
Zenyum’s CEO, Julian Artope revealed to DailySocial that dental care and related products, also known as “Smile Cosmetics” is a billion dollar opportunity across Southeast Asia. Zenyum wants to be the market leader in the fastest growing region in the world.
“With this funding, we can accelerate our expansion across Asia, deepen our product range, and further develop our technology stack to become a true partner for dentists while building a category-defining company,” Julian said.
Regarding Zenyum’s business in Indonesia, Julian emphasized their plan to expand. Was founded in 2018, Zenyum has grown exponentially, with a 4x increase in revenue by 2020. With technology support and partner network integration, Zenyum formed collaborations with dentists that are accessible across Asia through a secure and personalized process.
“Zenyum has grown exponentially over the past year and ZenyumClear has quickly become the market leader in our segment in Asia. We are also executing on a wider category and successfully launching other Smile Cosmetic Products such as our ZenyumSonic toothbrush which has proven to be a great success story, dominates the Electric Toothbrush category on third-party e-commerce platforms and is sold at well-known retailers such as the Guardian,” Julian said.
Pandemic and Zenyum business growth
During the pandemic, Zenyum launched online and offline activities and services to help their customers. The difficulty in conducting face-to-face meetings was solved by the Zenyum team by providing online consulting services and treatments.
It is expected that through this process, instead of returning every month for visits, Zenyum’s dentist and customer service team track customer progress more closely and timely through the app and only ask customers to come back for an in-person consultation if necessary.
“This enables our customers to use proprietary technology to minimize inefficiencies in the invisible aligner treatment process and also helps dentists optimize their time and digitize their practice. This can also increase the level of care and quality of outcomes for customers, resulting in a Net Promoter Score (NPS) of the best customer in its class,” Julian said.
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Original article is in Indonesian, translated by Kristin Siagian