After flying under the radar for several months, finally Kaskus announce their ad platform known as kasAd to public via press conference held in Jakarta last week. Ken Lawadinata, Kaskus CEO, told us that they’ve been preparing for this ad system to facilitate people who wanted to advertise at Kaskus on a low-budget campaign, mostly for personal advertiser with budget under $2000.
Before kasAd, Kaskus sales and marketing team focuses on generating sales from big budget advertising campaign from big brands. But looking at the potential and loyalty of Kaskus users, it’s almost impossible not to do something about it. Especially looking at the fact that a lot of people been making a lot of money selling stuff on Kaskus, and it’s very reasonable for Kaskus to help these people promote their content on Kaskus via kasAd.
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