Editorial: This time, Razi Thalib wrote an interesting article about the development of a service/product from the consumer side, that consumers should also educate themselves in order to raise demand for the service/product quality, on the other hand this will encourage the company/startup to create/develop great services or products.

I feel like some development projects in Indonesia might as well be chaired by monkeys: show them bananas and they’ll dance, describe the possibility of a better banana and they’ll throw crap at you.

I am concerned at times to meet people who focus on the “how” over the “why” of a project. They prefer copying existing examples over exploring real problems and identifying the appropriate solution. They dwell on immediate rewards and neglect future impact. They think in terms of price and expenses rather than on value and investments.

I have seen a form of this in every industry (that I’ve been a part of) that there is a general lack of awareness and therefore lower expectations that lead to a lack of demand for innovation and change. For instance I’ve read that people in remote regions of Indonesia are generally very satisfied with their access to education. This probably does not mean they receive world class services but instead they just feel lucky to have a school building in their district.

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