The virtual reality concept, which allows the users to explore a landmark or room on 360 degree mode, indeed has been available abroad for a long time. However, Indonesian users might still feel unfamiliar with this concept, particularly with its function as advertising and promotion media. This is what Ursamadjor, a new startup from Bandung which uses the concept as its value of services to build partnerships with businessmen, tries to introduce.

Developed by Octagon Studio, Ursamadjor introduced its main feature called the Virtual Tour 360. In short, this service gives the view of one place in 360 degree mode, and added with various interactive functions. For you who have accessed the Google Street View service before, it is highly possible that you will get the similar experience once you try this Virtual Tour 360 service.

According to the information we received, Ursamadjor is still under development and the Virtual Tour 360 it features provides only information of certain places at the moment. Based on my own investigation, those certain places are Indonesian University of Education (UPI), Sentul International Convention Center (SICC), Nom Nom Eatery Restaurant in Bandung, Submarine Museum in Surabaya, Hero Monument, Cheng Ho Mosque, and several others, including places abroad.

A full exploration can be done interactively. Not only giving users the option to do panoramic view, Ursamadjor provides also other viewing options which can be accessed via links attached to the 360 feature. From this function, Ursamadjor can later apply a business model.

According to the information on its website, the Virtual Tour 360 can be functioned as a promotion media by various businesses, such as restaurant, café, hotel, tourism site, mall, and property. In this regard, Ursamadjor offers three packages: Virtual Tour Basic, Virtual Tour Premium, and Virtual Tour Alternative. Each package offers different service based on the need of the place. For further information, you may click this link.

By offering a new concept in digital advertising which is combined with an exceptional product technology, it is not impossible for Ursamadjor to succeed. Moreover, the Augmented Reality feature in the upcoming mobile app will strengthen Ursamadjor even further. Let’s just wait and see.

[translation by Rifki Aria Nugraha]