CRM startup Bornevia announces it has received pre-series A investment round led by East Ventures and joined by Beenos Partners (formerly Netprice). The undisclosed amount of investment has been finalized last August and will be focused on two areas, hiring and marketing. Its previous funding round was from undisclosed angel investor in July 2013. Focus on B2B market, Bornevia has been selected as one of DS10’s rising star in 2014.
It plans launch new version of its service in 2015 and will slightly pivot as team-inbox CRM, rather than just customer service CRM. It’s defined as new solution to enable users handling incoming conversations in a team-based environment across departments seamlessly. “We shift our product from a tool for customer service team to a CRM that offers functionalities to cross-functional team. This is how many of our clients, the modern businesses are setup nowadays,” said Bornevia’s Co-Founder and CTO Tjiu Suryanto in the release.
About this funding, Bornevia’s Co-Founder and CEO Benny Tjia responded, “It’s exciting to have great VCs such as EV and Beenos on board. Our focus now will be to improve the state of our current MVP (Minimum Viable Product) to make sure it’s global-scale and has global quality. After that, we’ll be executing our marketing strategies and aim to secure significant chunks in the local market, Indonesia.”
Currently the company has listed more than 1100 company clients and 1500 users in over 60 countries, targeting 10,000 companies by next year and monetize through its extended subscription-based business model. In their timeline, Bornevia is expected to raise Series-A investment in the late 2015 and in profitable state by 2016.
In term of team expansion, Bornevia now has four core members and will add five more team members in the first quarter this year. Last year, the company welcomed Cipta Pratama as Creative Director and Michaela Nathania as Engineering Director.
Tjia commented, “I always believe that we need to invest in people. I’m glad that despite being a huge challenge in the past 2-3 months, hiring has turned out very well for us since we now have a small yet strong and complete team, just the way we wanted it.”
He added, “This is how we differentiate ourselves. As a young startup in a fast-paced industry, it’s in our best interest to innovate by inventing new value curve to enrich the industry. Rather than competing in pre-existing market we instead choose to create a new one.”