Sebagai bagian dari acara IDBYTE, Bubu Awards v.07 resmi diluncurkan dan membuka pendaftaran bagi mereka yang ingin mengikuti ajang kompetisi yang tahun ini telah memasuki tahun ketujuh penyelenggaraan.

Seperti yang dijelaskan pada rilis resmi yang diterima DailySocial, melanjutkan kesuksesan Bubu Awards tahun lalu dan untuk ikut serta memajukan pertumbuhan dunia internet dan mobile di Indonesia, maka penyelenggaraan kompetisi kali ini tidak hanya menghadirkan kompetisi untuk desain web namun juga mencakup kompetisi digital.

Bubu Awards v.07, yang acara puncaknya akan diselenggarakan pada tanggal 14 Juli 2011 ini juga akan menampilkan subcategories baru serta berbagai kategori yang belum pernah dimunculkan pada acara kompetisi Bubu Awards sebelumnya.

Berikut kategori lengkap untuk Bubu Awards v.07 tahun ini:

1. Digital Campaign Awards (1 kategori)

Digital Campaign Award recognizes brands/products that excel in integrating digital campaign into their integrated marketing communication strategy, especially in key industries including Telecommunication, Automotive, Banking/Finance, Healthcare/Pharmaceutical, Beauty and FMCG.

2. web Award (10 kategori)

Web Awards showcase successful use of online media in transforming their target audience’s behavior in adopting digital lifestyle.

• Product/Consumer: The website that showcases products or any specific consumer needs that utilize the best use of digital medium.
• E-Commerce: The website that integrate the process of developing, marketing, selling, delivering, servicing and paying for products and services via online.
• News/Entertainment: The website that focuses on delivering news and entertainment to their online audience which eventually contributing value to digital adoption.
• Corporate: The website that displays corporate information and activities effectively in digital landscape, which leads to a better organizational achievements.
• Social Media: The website that engages their communities for social interaction, using highly accessible and interactive dialogue among the members.
• Game: Website that provides structured playing mechanism that reward its users with enjoyment and other format of incentive scheme.
• Utility: Website that helps optimize people daily routines via digital executions, especially help finding information and making regular works more effective and efficient.
• Education: Website that dedicates the service in any area related to education, knowledge sharing and training.
• Government: Website that utilizes Internet to deliver government information and services to Indonesian citizens.
• Culture & Tourism: Website that promotes any activities related to culture and tourism in Indonesia.

3. Mobile App Award (1 kategori)

Mobile App Award present the best use of application that significantly contribute to the value and effectiveness of mobile devices. Entries will be judged based on design, content, technology and usability of the application.

4. Digital Talent Award (3 kategori)

Digital Talent Awards identify key individuals who exceptionally make differences and contribute to a broader mass to adopt digital in businesses, communities and daily routines.

• Digital Business Leader: An individual who successfully leads his/her organization in embracing digital strategy to achieve its business objectives.Entries will be judged based on business performance and results.
• Digital Influencer: An individual who has the power to influence the behavior of a broader mass in the digital media. Entries will be judged based on ability to drive awareness, interaction and perception in digital landscape.
• Digital Community Leader: An individual who inspires a community to embrace digital as part of their lifestyle. Entries will be judged based on level of engagement among members and level of participation on conducted activities.

Untuk para juri akan terdiri dari Alec Ross (Senior Advisor for Innovation to Secretary of State, Hillary Clinton), Craig Newmark (Founder of Craiglist.com), Johan Svanstrom (VP & Managing Director of Hotels.com Asia Pacific), Julian Persaud (Managing Director of Google South East Asia) and Rohit Dadwal (Managing Director of Mobile Marketing Association Asia Pacific Limited).

Untuk juri dari Indonesia terdiri dari Andrew Darwis (Founder of Kaskus), Andy Zain (Founder of Mobile Monday Indonesia), Erik Meijer (Deputy President Director of Bakrie Telecom) and Hasnul Suhaimi (President Director of XL Axiata). Bubu Awards juga akan menggunakan Ernst & Young Indonesia sebagai official tabulator untuk menjaga kredibilitas serta independensi dari ajang penghargaan ini.

Bubu Awards v.07 ini merupakan bagian dari rangkaian acara IDBYTE yang akan diselengarakan selama 4 hari mulai tanggal 11-14 Juli di Pacific Place, Jakarta, di mana acara akan terdiri atas konferensi, workshop, pameran serta penghargaan Bubu Awards.

Pendaftaran untuk mengikuti kompetisi paling lambat tanggal 30 Juni 2011 jam 17.00 WIB. Pendaftaran serta keterangan lengkap bisa dilihat di situs www.bubuawards.com.

Disclosure: DailySocial adalah salah satu media partner dari acara ini.

[English version for this post]

Update: koreksi untuk keterangan v.04 seharusnya v.07, serta keterangan jam untuk deadline mengikuti kompetisi. Sudah diperbaiki.