It’s a common thing to see Tokopedia logo everywhere nowadays. On TV, radio, newspaper, magazine, you name it. It’s almost impossible not to hear its slogan, “Ciptakan Peluangmu” and “Sudah Cek Tokopedia belum?”, lingering in our daily life. Continue reading Analyzing Tokopedia’s Advertising Strategy
Category Archives: Analysis
The Segmentation of Social Media Users in Indonesia
The high interests shown by Indonesians towards social media services draws various platforms to the country. Interestingly, almost all of them find that the Indonesian market fits them best. According to a simple research by Dwi Sapta Group’s Head of Digital Business Unit Chandra Marsono, there are several trends of social media consumption in Indonesia. Continue reading The Segmentation of Social Media Users in Indonesia
Report: Go-jek To Launch A Nationwide Package Delivery Service
If you’re bored with the news on Go-jek all over the internet, well get ready to go offline because you’ll be hearing about them a lot more. Go-jek is showing no sign of slowing down to become Indonesia’s first billion dollar company, and is on the verge of expanding into a new horizon.
We’ve received reports from people familiar with the company, that Go-jek will soon launch its new effort to become Indonesia’s largest logistics company, in par with Tiki/JNE, RPX, and other top logistics companies in Indonesia. This report means that they will start doing in-city and inter-city package delivery service in Indonesia, a $10 billion dollar business by 2019 according to Transport Intelligence, a logistic research company.
The new product, dubbed Go-box, will be launched next month, according to our source outside the company who is familiar with details of the new service. Go-box will launch simultaneously in big cities all over Indonesia: Balikpapan, Bandung, Batam, Bekasi, Cirebon, Denpasar, Makassar, Medan, Palembang, Pekanbaru, Semarang, Solo, Surabaya and Yogyakarta, which covers more than half of the country already.
One of the most interesting thing about this new Go-box service, is that it will not adopt the same model with Go-jek where they partner with tens of thousands of ojek drivers. This time Go-box will partner with an existing logistic company where Go-box will leverage their technology platform and combine it with their partner(s)’ fleet power in order to optimize and maximize their penetration to the market. It’s still unclear whether Go-box will partner with different companies for each city or a single nation-wide partner, but it’s a very interesting model for Go-box to try and is definitely a new challenging horizon for the company to expand into. The company will share the profit they make with their logistic partner(s).
It is also interesting to see that Go-jek management decided to focus on the launch of the new vertical, Go-box, instead of launching Go-jek service in other big cities other than Jakarta, Bandung, and Bali where it is currently available. One of the possible reason for that decision is that the “ojek economy” aren’t as big in many cities as it is in Jakarta for a company like Go-jek to achieve scale. Market maturity in using apps and mobile internet infrastructure can also be another reason.
Just a few days ago, we also report the silent fundraising from Sequoia Capital into Go-jek, that might put the company valuation north of $200 million, making it one of the biggest startup in Indonesia from a valuation perspective. Go-jek is pretty protective with their internal numbers, mostly due to wounding competition with Malaysia’s GrabBike, but it is estimated that Go-jek now has over 60,000 drivers on their side and is growing very rapidly every day.
As the biggest archipelago country on planet Earth, Indonesia is a nightmare for every logistic infrastructure company. Indonesia is ranked 53 out of 150 countries in World Bank’s 2014 Logistic Performance Index ranking. And while timeliness, tracking and tracing ability, as well as competence of logistic operators are on par with other emerging countries, Indonesia’s customs and lack of infrastructure undermines overall logistics effectiveness, the World Bank report revealed.
With so many high-level issues surrounding the logistic industry vertical, it will be interesting to see how Go-jek’s technology platform can be used to help make the dispatching process more efficient and enhancing the whole delivery experience. And if this works, one can only imagine what other industry vertical they can expand into with their platform as a strong leverage. So many possibilities, and so many opportunities awaits.
Third Party App Stores and Local Developers’ Mutual Collaboration
Google Play Store’s domination in Android-based app market is undeniable, even nearly unbeatable. Such domination (the same goes to Apple in App Store and Microsoft in Windows Store) forces third party app stores to localize their content and partner with local developers. Continue reading Third Party App Stores and Local Developers’ Mutual Collaboration
Alfamart-Indomaret Competition Goes Online
Alfamart and Indomaret are two competing brands that are always located right next to each other. Both minimart networks also ride on the currently rising e-commerce trend by introducing Alfaonline and KlikIndomaret. In this article, we try comparing these two companies. Continue reading Alfamart-Indomaret Competition Goes Online
Identifying the Potential of M2M Market in Indonesia
As the fourth most populated country on earth, Indonesia possesses the fastest mobile user ecosystem growth in the world. Based on that fact, the potential of M2M (Machine-to-Machine) market in Indonesia is very vast, with around 40 to 50 percent of growth a year, Indosat’s Head of M2M Hendra Sumiarsa stated. Continue reading Identifying the Potential of M2M Market in Indonesia
The Potential of Mobile Marketplace as Alternative to Mainstream E-Commerce
Mobile and e-commerce are two key words in current Indonesian tech landscape. The mobile-first concept, which promises people to be able of doing anything in a few clicks, has made the adoption of smartphone undoubtedly massive. E-commerce ecosystem grows stronger, enabling online shopping becoming a mainstream thing to do nowadays, thanks to the supports provided by the players. The next trend to come would be the mobile marketplace concept which offers a new alternative of online shopping as well as challenges the mainstream e-commerce market. Continue reading The Potential of Mobile Marketplace as Alternative to Mainstream E-Commerce
Rudiantara and the Enthusiasm of Building Independent 4G Smartphone Design House
Rudiantara’s enthusiasm in shaping 4G smartphone industry is worth to put our attention on. Last week, the Minister of Communication and Information revealed his objective of drafting the regulation of the level of local component for 4G LTE-based smartphone. Continue reading Rudiantara and the Enthusiasm of Building Independent 4G Smartphone Design House
Judging the Competence of Bike Transportation Services in Jakarta
Mode of transportation with high maneuver capability is indeed essential in Jakarta, where everything needs to be done in seconds, not to mention the crowd it presents. During my brief discussion with GrabTaxi’s Head of Marketing Kiki Rizky, each major city in Southeast Asia has its own preferences when it comes to transportation. GrabTaxi’s internal research revealed that ojek is the most favorite mode of transportation in Jakarta. This was actually found out first by Antar.id (previously Indojek) within last year’s second batch of Ideabox. Nonetheless, Go-Jek successfully implemented the idea first before the team did. Which one wins people’s heart? Continue reading Judging the Competence of Bike Transportation Services in Jakarta
PT Pos Indonesia should Act as the Leader of Logistic Industry
E-commerce has grown into one of most promising industries in Indonesia. The fact that people are more convenient in utilizing online services triggers the trend. ICD Research once predicted that from 2012 to 2015, the growth of e-commerce market in Indonesia will reach 42 percent. And they were right, the growth indeed is significant. Continue reading PT Pos Indonesia should Act as the Leader of Logistic Industry