Although realizing that the competition in e-commerce is already pretty strict, PT Global Pratama Persada is sure to launch an e-commerce website, DimensiData. DimensiData is an e-commerce website specializing in gadget and technology. In that market, DimensiData will compete with old players like Bhinneka and Jakarta Notebook, as well as other e-commerce which not specifically sell gadget.

Anton Ng, Director of DimensiData, said in a press release that the competition will turn the price to be competitive as well. DimensiData will continue to innovate and spoil it customer to be able to remain existing in e-commerce field.

As a promotion, DimensiData will take no shipping fee for Jakarta region except Kepulauan Seribu. Order will be sent using JNE Reguler to customer’s address. DimensiData does not explain the due time of this promotion.

DimensiData’s look is a bit classic, in my opinion. It doesn’t feel modern but clean and neat. Is this look will convince costumer to shop in DimensiData seems to be the decision of the customer. At least, DimensiData has tried convincing the customer by displaying its offline shop’s address.

From completeness of goods, when compared with two competitors I’ve mentioned above, each e-commerce store has its own strength and weakness. It means, there are some goods available in DimensiData but not in Bhinneka or Jakarta Notebook and vice versa, some goods in Bhinneka or Jakarta Notebook are not available in other e-commerce store.

As for the price, there seems to be no difference for branded and popular items. Therefore, other than the goods that are not available in other e-commerce store, DimensiData will have difficulty to grab customer from other e-commerce site. DimensiData needs more than free shipping to compete with other gadget e-commerce.