As a social media observer in Indonesia, Abang Edwin Syarif Agustin, CEO at Ansvia that develops Mindtalk, talked about the growth of global social media, in which foreign players still dominate the local social media segment. The lack of interest shown by local audience is one of the causes to that particular trend, despite the fact that many local products come and go to the segment.  

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Translated and transcribed by Rifki Aria Nugraha