FashionPrivate.com, a website offering fashion products, is welcoming its 1st anniversary and just appointed the new CEO. Launched on February 2010, users who want to purchase their products are required register themselves. FashionPrivate, according to its name, applies invitation-only system for fashionistas.

From official release we received, at present FashionPrivate has over 100.000 registered members. Its products are chosen products with members-only discount up to 90%, only valid for 3-5 days.

All products offerings are announced on their website (available only for registered members), e-newsletter, Facebook, Twitter or other social network. FashionPrivate’s new CEO, Yuni Rohmann said that FashionPrivate, with supports from its users and internet team, has become number one Shopping Club online fashion retail in Indonesia. “We will work harder and longer to bring the very best to our customers in Indonesia. We take this opportunity not to gloat about our achievements but to set our bar higher and let our success fuel our future plans.”

FashonPrivate has offices in two different countries, Singapore and Jakarta. Besides celebrating their 1st anniversary, FashionPrivate is also ready to spread their service, marked by launching of CityDeals service.

CityDeals will provide discount offerings for culinary product or beauty service. They have offerings on restaurant and spa as we speak. For the moment this CityDeals is only available for Jakarta, but as explained in their website, FashionPrivate is aiming to reach other big cities as well.

Since it was launched, I found the idea of private shopping interesting. Limited member, branded products offered only to them, is what makes it unique. Although the service itself is not entirely new, but for middle to high class buyers market with strong buying power, this is likely to succeed.

On the other hand, I have to say I agree with what a friend of mine said that their market is still quite small, especially with online shopping method. However, despite all the benefits offered (for users is no delivery fee charged and for merchant is lower marketing cost by going online instead of offline), but offline shopping for branded or high priced items remains the best option. It is likely for its classic elements, touching or trying out the items before shopping.

Translated by Nita Sellya.