Two global institutions, ZenithOptimedia and Magna Global, predicted that in general, the growth of ad spending will slow down with Indonesia being the most growing nation in term of ad spend in APAC. Ironicallly, even though globally mobile ads are regarded as the main fuel of growth, this segment is predicted to remain unable to achieve respectable valuation, at least until the next three years ahead. In Indonesia, while the portion of digital ads is expected to reach 7,3% this year, the mobile ads will hardly reach 1%.

According to the data by eMarketer, the total ad spending in Indonesia is predicted to reach $12.94 billion (around Rp 163 trillion) in 2015, going up 16% from last year’s figure. Even though still being in a positive track, the growth is going slow and predicted to keep climbing down until three years to come.

The total digital ad spending is estimated to reach $950 million (around Rp 12 trillion) this year, climbing up 80% from last year. It covers 7,3% of the predicted total ad spending and will keep doing so until it encompass 20% by 2018.

Further, the mobile ad spending hasn’t been that significant, reflected from the fact that it is foreseen to only accomplish $50 million (around Rp 630 billion) or 0,4% from the total ad spending in 2015. The segment would finally surpass the first checkpoint, reaching 1% of total spending, later in 2017.

Below is the complete figure of eMarketer’s prediction on the growth of Indonesian ad spending: