J.P. Morgan, a leading investment company, continues to invest in Rocket Internet’s startups by investing in Zalora. This investment is the umpteenth time because previously, J.P. Morgan has invested in other Rocket Internet’s startups such as Zalando in Europe, Dafiti (Brazil), Lamoda (Russia) and the newest is Lazada which was announced recently.

Zalora is an online marketplace for fashion products, which operates in eight countries: Indonesia, Singapore, Malaysia, Thailand, The Philippines, Vietnam, Taiwan and Hong Kong. This e-commerce site entered Indonesia in February. Since then, this company has been growing, has more than 200 employees and has a 5,000 meter square distribution center in east of Jakarta.

Director and co-founder of Zalora Indonesia, Catherine Sutjahyo, said in the press release that they feel honored to welcome J.P. Morgan Asset Management as a leading global company to join Zalora’s group of investors. The investment which came only in six months after the launching of Zalora Indonesia shows that the strategy pursued by Zalora has started to enter a phase of success.

The amount of the investment was not disclosed in the press release. As comparison, J.P. Morgan’s investment in Lazada is mentioned to be reaching USD 50 million. To be sure, the success in attracting investment from J.P. Morgan is a good sign for Rocket Internet’s e-commerce businesses in Southeast Asia region.