Kaskus, social commerce platform, announces strategic investment for ProPS (PT Promedia Punggawa Satu), an adtech company with unspecified investment value. This is a limited investment and Kaskus is a minority and passive shareholder.

ProPS CEO, Edi Taslim, to be joining GDP Venture, Kaskus majority shareholder, to assist Kaskus business development.

The main reason behind Kaskus investment in ProPS is its experienced founding team that make the company successfully market their products in a short time. It’s hoping that ProPS existence can complete Kaskus advertising technology.

“Data driven advertising initiatives and platform developed by ProPS play an important role in completing the digital advertising ecosystem. We believe ProPS can complete Kaskus’ advertising technology,” said Kaskus CEO, On Lee, in an official statement, Friday (17/11).

ProPS develops data management platform and publisher trading desk. The company was founded in March 2016 by Edi Taslim and Ilona Juwita.

Company’s mission is to advance publishers and advertisers by empowering ProPS to understand the audience. That includes maximize the use of 1st, 2nd, and 3rd party data for the purpose of audience buying and selling recommendation. Content recommendation and product experience is included.

“Since the very beginning, ProPS is already committed to support local publishers. Kaskus’ network and experience will provide ProPS an opportunity to strengthen technology services and to utilize audience data for digital advertising,” said Taslim.

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Original article is in Indonesian, translated by Kristian Siagian