Dental care startup KLAR is reported to have raised pre-series A funding. Previous investors, including AC Ventures and Kenangan Fund are participated in this round. There are also new investors such as East Ventures, Venturra Discovery, and GK-Plug and Play.

One of the representatives involved in this round has confirmed the funding to DailySocial. Meanwhile, according to data submitted to the regulator, KLAR has received up to $6.12 million or equivalent to Rp91 billion Rupiah.

Previously, KLAR had secured seed funding from AC Ventures and Kenangan Fund in June 2021. The fresh fund was used for several spots, from market research, team strengthening, increasing brand awareness, and adding new product lines.

Product and services

KLAR was founded in September 2020 by Ellen Pranata, Adelia Susanto, and David Sugiharta. All three have mutually sustainable backgrounds in this business.

Ellen was previously the director of a dental equipment importing company. Meanwhile, Adelia is an orthodontist with loads of experience in treating clear aligners. David himself is a dentist who specializes in prosthetics, aesthetics, and full mouth rehabilitations.

KLAR currently offers several products and services. The company offers two main products, Aligner and Retainer for dental care – produced independently. While the complementary services include an online consultation feature.

With the B2B2C business model, the company aims to empower doctors and clinic partners to become part of their business ecosystem. Based on its official website, there are currently almost 300 partner dental clinics spread across various cities in Indonesia.

Through the “KLAR Smile” application, dentists and patients can interact and monitor treatment status remotely. This innovation is considered to be a value proposition that distinguishes KLAR from other similar players.

According to data, the market potential for aligners in Indonesia is estimated to reach $3 billion (Rp43 trillion). With per capita GDP growth and increasing interest in personal care and aesthetics, KLAR believes the demand for aligners in Indonesia will continue to increase.

In Indonesia, apart from KLAR, there is RATA which also targeting the same segment. RATA alone has been supported by a number of investors, one of which is Alpha JWC Ventures.

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Original article is in Indonesian, translated by Kristin Siagian