LintasBerita, a social bookmarking site with huge traffic secretly rolled out their new partnership with Krazymarket, a local niche e-commerce site. The partnership is actually just a common banner advertising with a unique treatment.

Based on the ui of lintasBerita, the Krazymarket ad looks like a new independent channel based on the tab-like ad shape. This is a bit deceiving for visitors like who clicked on the ad because i thought it was a channel for e-commerce or some sort. This is possibly the lamest ad unit i’ve seen so far.

It would be better for both party to do a more in-depth partnership to promote Krazymarket’s stuff on the website based on the similar visitor characteristics of both site. People visiting LintasBerita to find weird (or unique) news while Krazymarket sells unique stuff and also antiques.

LintasBerita is one of the biggest website in Indonesia in terms of traffic and engagement where every website that gets in the frontpage get a spike reference from LintasBerita, similar to The Digg Effect.