After sealing an investment few months ago, Orori plans on increasing the number of sales. Orori’s Co-Founder George Budi Sumantri claimed that it won’t be all about the value of transaction, but also its quantity as well. Orori indeed has beautified its platform’s display and provided more products.
“Along with our attempt in renewing the look of our site, we also add more jewelries that worth up to USD 35 million. We provide more collection, from pendants to diamond rings, allowing people to have more options,” Sumantri said.
Besides adding more products to its collection, Orori also offers a self-designing feature called D.M.O (Design My Own). D.M.O facilitates consumers to design their own jewelries and diamond rings based on provided templates. This is expected to attract more consumers as added value.
Based on DailySocial’s investigation, the steps required to design our own jewelry are quite simple, require no special designing skill, and purely based on one’s preferences. Users only need to follow three steps. The first one is picking the diamond. Users may pick one according to its price, form, clarity, color, and so on.
The second step is called Selecting Settings. During this step, users may pick their desired jewelries, such as rings, earrings, or pendant. The last one is Review, where users may have a look at their designed jewelries and decide whether they want to purchase them or not.
Besides introducing the D.M.O feature, Orori also pubslihed Alphabet series of pendant to let users having more personal attachment to their pendants.
“Everyone wants to have jewelries which are specially made for her. Hence, we published this Alphabet series to serve everyone. It may represent her personality, with various font selection that people may choose based on their own preferences,” Sumantri added.
According to him, this step benefit both parties, in this case Orori and the consumers. “Consumers may get jewelries based on their own personal preferences, while Orori doesn’t have to stock a pile. Consumers order, we serve them. This may minimize our capital spending, be more efficient and agile in meeting consumers’ demand during this dynamic retail e-commerce industry,” he continued.
While optimizing its look for desktop version, Orori is also working on better up its performance in mobile by serving more convenient and responsive appearance. “In general, the feedback we receive for this more mobile-friendly appearance is quite positive, since users may now access Orori easier through mobile site,” he ended.