PegiPegi, an online traveling startup, held a grand launching yesterday. Taking place at Mulia Hotel, Jakarta, PegiPegi grand launching event was opened by Minister of Tourism and Creative Economy, Mari Elka Pangestu.

As the promotion for its grand launching, PegiPegi, that has the tagline, “Now Traveling is Easy”, presents several promotion from star rated hotels in Jakarta, Bali and Bandung with up to 70% discount.

PegiPegi offers information and easy accommodation reservation (hotel or villa) services. Users can look for accommodation based on destination (city or area), choosing accommodation that is available on the date that we want and then make reservations easily on PegiPegi’s website.

For payment, PegiPegi currently received payment through KlikBCA, Mandiri ClickPay, ATM Mandiri, ATM BCA and Visa and MasterCard credit cards.

On the front page of PegiPegi website, there are two method of search: using the search field or through a drop down list to make it easier. Unfortunately, despite the drop down menu list provides many options, not all options available have search result. Besides, if there was an option of sub-area (for example, Jimbaran and Kuta for Bali), PegiPegi does not put them under the Bali menu.

Based on the information given on its web pages, PegiPegi is made by PT. Go Online Destinations. Amir once said that PegiPegi is a part of AMG (Alternative Media Group). One of AMG’s popular subsidiaries is Focus Media Indonesia that builds some advertising spots using LCD screen on some strategic places in Jakarta.

While the system used by PegiPegi is supported by online travel company from Japan, Jalan.Net. Jalan.Net is a business under Recruit, a large enterprise group engaged in human resources and information system.

PegiPegi claims to have over 500 hotels listed, ranging from 5 stars to no-star inns. If seen from the list of accommodation available, it seems that PegiPegi is targeting middle class and above travelers.

With the presence of PegiPegi, business competition in online travel field will be more stringent. Previously, there were local players such as Valadoo, Jajalindo, Tiket and Travel in Seven. Several other companies from overseas such as TripAdvisor, Agoda and Wego are also consider Indonesia as a potential market so they are competing here, as well.