A talent management and brand consulting firm, RTS announces that Imane “Pokimane” Anys will become a Chief Creative Officer and a co-founder for the company. According to the official announcement, her goal will be “fixing what is broken in both talent management and brand partnerships in the gaming and esports landscape.”
In case you didn’t know, Pokimane is a streamer in Fortnite, Valorant, League of Legends, and Among Us. She has more than 30 million followers across her social network. She is also a Forbes 30 Under 30 recipient and creator of the UCI esports scholarship.
Quoted from the official release, Pokimane says, “I keep seeing amazing creators that are doing wonders with their content and streams, but they don’t have the support to grow their brand and business operations. They’re spinning their wheels on basic stuff and taking a lot of frustrating partnership deals that don’t work out for either party involved. I’ve gone through the wringer with these experiences, and we’re building RTS to be able to provide the support, alleviate the workload, and solve this for creators, developers, and brands. My goal is to take my years of experience and make it accessible to newer creators so they don’t need to go through the process I have endured.”
Previously, because of the data leak on Twitch, it’s revealed that Pokimane is the highest paying female streamer on Twitch. In 26 months, Pokimane received $1.5 million from subscriptions, Bit Donations, and revenue from advertising. However, that number excludes direct donations, sponsorship deals, or the others such as merchandising. Interestingly, even if she is the highest among female streamers, she is the 39th highest-paid overall — meaning it’s dominated by male streamers on top.
You can see the top 25 streamers in the picture below.
On the other side, RTS is led by CEO Stuart Saw (former Twitch and Endeavor) and COO Kim Phan (former Blizzard and Endeavor). According to its site, the company has worked for EVO (Evolution Championship Series), Epic Games, PUBG, PlayStation, Riot Games, Facebook and some others.