Sedapur.com, an e-commerce service for food, officially launched their beta version today. Daily Social wrote about them in October 2010. At that time we were already given access to some of their facilities although they are not officially launched yet.

Sedapur can be briefly explained as an online store that users, in this case food merchants, can use to sell their product, and visitors can order and buy them here. As an online store, Sedapur is equipped by shopping cart, website management system, financial administration, and delivery facilities. At the moment they only cover Jakarta, Bogor, Depok, Tangerang, and Bekasi area, but they are planning to expand their coverage.

Jacky Lokan, co-founder of PT Selaras Digital Sempurna said on their release news letter we received, “Our focus is to connect food and beverage home industry doers with buyers, by providing service that gives extra point to the products. This comes from the fact that many housewives have food product with high selling value but they have problems with marketing, payment management, and delivery.”

Culinary merchants whom are interested in selling their food product can join and become Sedapur’s member through the website, later on Sedapur will verify them to maintain porducts’ quality so that buyers can buy them safely and comfortably.

Looking at their look and features available there, it is nearly the same with what DailySocial have featured previously. You can browse through food based on product categories like food, drinks, ingredients, or you can browse through merchant category. Information on food and merchants are also complete, they have details on price, delivery estimation and also other details when users click on a certain product. As for merchant information, short details are also available including products they sell.

Hover facility is also available to complete fast browsing process for buyers to be. They have photos on the product, which is one of the fun parts. The photo quality is good, and this becomes one of facilities provided by Sedapur. Other than online store, Sedapur also provide consultancy facility to add up product value, including images, coverage, and marketing consultancy, which Sedapur called as narrating “the taste” in words and images.

After short browsing, frankly I liked their concept and looks. We waited quite awhile for their public launch today, but I think the number of products, merchants, its quality and facility is far from disappointing. Unfortunately I have some difficulties in registration because my location (Bandung) is not on their list yet. I tried, but it just didn’t happen. Looks like Sedapur directly got their visitors from the first time for easy delivery, but for users whose locations are provided by Sedapur, the process is quite easy.

Food segment is a huge market; home food industry is also in for a huge market since we really love to eat. Not to mention, if I’m not mistaken, there’s not many service other than Sedapur that provide online store aiming at food merchants, completed with e-commerce facility.

You can go directly to their website Sedapur.com, browse and tell your tummy to quit groaning. Don’t forget to write down your opinion in commenting column about their service.

Translated by Nita Sellya.