When all of this time, e-commerce user can only meet with e-commerce player through their websites, now there’s a chance for them to meet face to face with the people behind those e-commerce in an event called Shop Fair. It is an event held by Ideoworks and will take place at Epicentrum Walk this weekend, July 13 and 14, 2012.

Some of Indonesia e-commerce players have confirmed their participation in this event including Fimela Shop, Zalora, Lazada, and Bhinneka. Some of business players related to e-commerce will also present to raise the hype of Shop Fair. There are Deal Going – a daily deals aggregator, Ipaymu payment platform provider and online shop providers such as LakuBgt and EverIndo.

Shop Fair’s main event is exhibition from e-commerce sites. There’s a possibility of offline transaction in this event but as revealed by Andi S. Boediman, chairman of Shop Fair in this video, this event is a chance for business player and e-commerce user to meet each other and communicate. E-commerce sites can get closer to their customers and customer can meet the figures behind the e-commerce that they are using.

In addition to exhibition, there are also conference and workshop at Shop Fair. In this session, e-commerce business players will share everything about e-commerce business like tips and tricks in building a e-commerce site, promotional and marketing strategy, success story and broadening network. This conference will bring speakers such as Erika Oktora (Google South East Asia), Remco Lupker (Toko Bagus), Hendrik Tio (Bhinneka), and Rosihan (Saqina).

There will also be a talk show related to e-commerce, fashion show and live music. More information about this event can be found on Shop Fair’s official website www.shopfair.net.