From 16 startups that pitched in the Indonesia satellite event on 7 April 2012,  eight were chosen to participate in the Startup Marketplace, six of which are of Indonesian origin. The six startups from Indonesia are Bistip, Fokado, HelloGoodBuy, KlikEat, Tandif and TourExplora.

Startup Marketplace is an exhibition event for startups considered as having the most potentials in Asia nowadays. The exhibition will take place during Echelon 2012, June 11-12 in Singapore. By participating in the exhibition, the six startups from Indonesia will have a chance to attract investors to gain funding. They will also get a chance to cooperate and promote to the regional Asian media. A total of 45 startups will participate in Startup Marketplace.

Aside from the six startups, e27 mentioned that Startup Marketplace will also feature 39 other startups from 11 countries. They come from Singapore (AtticTV, Dropmyemail, Evenpanda, Gimmie, Payroll Hero, Perx, Redmart, RichMediaAds, ShopSpot, Splaype, Squiryl, TripFlick), Japan (Backlog, Beatrobo, Cacoo, Feel On, Panoplaza, Snapdish), South Korea (Between, Recood), Vietnam (Biaki, Tiki), Philippines (Bolooka), Thailand (Builk, Eidos) Hongkong(Busification, I-Influence, iDonate, Snapshock), Taiwan (Citydomo, Docubank, LongGood, LuxJoy, Ragic), India (Cruxbot), Malaysia (Mobile9, Taximonger, XpressCover) and the United States (SupportBee).

Organized by e27, Echelon 2012 is the largest startup event in Asia. This time, the event will focus on how startups can be “Awesomer” by anticipating problems that might happen in the next phase of a startup’s product life cycle such as at the design and gamification phase. Echelon will also be attended by participants from numerous countries to support international collaboration especially in the Asian region. There will also be many workshops and keynote presentation from startup figures.