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Indonesia’s Fighting Game Esports: Excluded yet Refused to Die

We can say that 2018 is a year of esports awakening in our homeland, and esports itself actually has a lot of game genres from MOBA (Multiplayer Online Battle Arena), FPS (First Person Shooter), Battle Royale, Sports, Fighting, CCG/TCG (Collectible Card Game / Trading Card Game), Racing, and many more.

In the unfortunate fact, this awakening is spreading uneven between all genres. MOBA is the most played games thanks to Mobile Legends and Dota 2. Fighting game is one of esports genres that one could say is still marginalized.

We’ll discuss about other genres some other time, as for this time I’ve invited Co-Founder Advance Guard Bramanto Arman, a figure of fighting games, to share his story.

Bram Arman (left). Source: Advance Guard
Bram Arman (left). Source: Advance Guard

For those who are unaware of the esports world, Advance Guard is an icon of fighting game esports in Indonesia. When many are doing MOBA, Bram with the Advance Guard are raising this genre keenly since this icon was established in 2012.

According to Bram, Advance Guard is a place for fighting game community to gather. Tekken community, for example, which is mostly from IndoTekken, and Street Fighter which is mostly from IndoSF.

Thanks to their hard work and persistence, several tournaments conducted by Advance Guard have successfully claimed an official certificate from CAPCOM (for Street Fighter series) and Bandai Namco (for Tekken series) as a qualification tournament at international level.

Indonesia representations who would like to compete in CAPCOM Pro Tour and Tekken World Tour have to participate in the tournament conducted by Advance Guard first.

Of course, those achievements cannot be taken lightly anymore, in fact, there’s no any other higher authority than them in the world of Indonesia’s fighting game esports.

Let’s take a look at our talks.

Source: Advance Guard
Source: Advance Guard

Esports fighting game popularity in Indonesia

As I said before, esports fighting game in Indonesia is lack of an exposure, and Bram knew it.

“The exposure is lower than any other popular games with a huge number of player base in Indonesia,” said Bram. He added that this happened because of the game’s factor.

Bram explained that esports games enthused among Indonesian players are the addictive freemium games so that players might forget oneself and shop at the in-app purchase.

“Eventually, they saw many Indonesian players playing those games and created a big event from that. The games are Mobile Legends, AoV and PUBG Mobile.”

Meanwhile, for PUBG (PC), Bram sees a place that possibly can accommodate the gamers, like various types of iCafe. Therefore, many gamers can try the game without having to buy it; they only need to pay the bill at the iCafe. It has also happened to Dota 2.

Source: Advance Guard
Source: Advance Guard

Esports fighting game popularity outside the country

If esports figthing gamepopularity in Indonesia is low, how about in the other countries?

Bram said that people in another country were also showing low interest in fighting game esports, compared to any other popular games and one of the biggest esports fighting game events in the world, EVO, also began from the same story.

They initially conducted an event for the community full of passion. As the development of esports, however, now EVO is on the same level as most esports events having their match in a stadium with festive production, and get a lot of sponsors.

https://youtu.be/D8AIba6eYco

Thanks to EVO’s struggles, many big EOs that didn’t even go near fighting games before began to take interest in it.

Bram then added that fighting game esports should actually be popular as people would be easier to enjoy the games even if they’re newcomers, and I personally agree. As if we compare it to a MOBA match, we wouldn’t really enjoy watching the match if we didn’t even play and understand the game itself, while fighting game is an easily watchable game even for newcomers.

Source: VG274
Source: VG274

Outside the country, fighting game esports are way bigger than here, despite its lack of popularity. Bram told us about his experience visiting REV Major, the biggest fighting game tournament in Philippines, and he saw great enthusiasm not only from players but also from audiences willing to come even if the tickets were quite pricy.

Even fighting game esports has gotten some supports from several celebrities like the wrestlers Kenny Omega and Saviour Woods, as well as the American rapper Lupe Fiasco.

Advance Guard’s struggle on keeping Indonesia’s fighting game esports alive

The question is with the lack of popularity, why Bram and Advance Guard are willing to stay and fight for this esports? Why they just don’t shift to another popular game like most Event Organizers (EOs)?

“Because our approach is different,” Bram answered straightforwardly.

“It’s a fact that other EOs are mostly commercial, so they’re looking for mature markets, while I come from and for the community. So, I’m fighting for the community to keep them alive. It’s indeed hard and difficult as we’re lacking support compared to other popular game.

Most people think that watering barren land is useless; it’s better to harvest fruit that’s there,” he said figuratively. Bram chose to keep on watering the barren land until a leaf is finally growing, and so he does because of his love to fighting games.

Source: Polygon
Source: Polygon

The result shows now how Advance Guard has its own identity and stand as the icon of fighting game esports. They started from a small scale of a community and now become the international benchmark.

That said, from the business side, Bram admitted that Advance Guard’s journey was far from other EOs who were prefer working on popular games to get more profit.

According to him, big EOs from other countries usually collaborate with those used to the field concerned and it happens in Malaysia, Philippines, and Thailand.

“That is the ideal way of working on an esports. Meanwhile here, sometimes we don’t really get along and fight over some sweets instead… Hahaha,” said Bram joking.

The things esports fighting game in Indonesia needs

What are the things that Indonesia’s fighting game esports needs?

First of all, in terms of exposure, there are still so many games and esports media that don’t cover fighting game esports events. “It tends to be covered only by some media that have their interest in fighting games. Most media would write about fighting game esports if it is a huge event. As I know, IGX (Indonesia Game Xperience) is one with the most writings about it.”

IEC Kratingdaeng 2018. Source: Advance Guard
IEC Kratingdaeng 2018. Source: Advance Guard

According to Bram, the readers of fighting game news are still segmented compared to the popular games. Whereas, on the other hand, many things can be brought up from fighting games, like national and international professional players.

Moreover, the players of fighting games from Indonesia are actually able to compete at the level of Southeast Asia. Bram told us that several times ago, Indonesia representation was taking home the trophy of BlazBlue Cross Tag Battle and BlazBlue Central Fiction competition in Philippines.

That said, to be able to successfully get achievement in Asia or even the world, Indonesia players still need a lot more practice. This achievement is yet worth a praise considering fighting game esports lacking of exposure and support.

Then how about the support for local esports organizations? Can it help develop fighting game esports? Given fighting game division of some esports organizations has not yet been much established.

Source: Advance Guard
Source: Advance Guard

“In my personal opinion, it might happen to be a boost of help; as long as there’s potential and passion from the players. Sponsors can give them a chance to compete abroad for some experience,” explained Bram.

He added, “Unavoidably, they need to compete abroad to raise their own standard.”

Recently, a fighting game player was invited to join Alter Ego and we might see the result from their teamwork later.

I then asked, what would happen if the players of fighting games also get monthly salary just as Dota 2 or Mobile Legends players? Would it help them achieve more?


Bram stated that now fighting game players had gotten their salary but just from a stream and it’s not much. “It’s a business after all. So I think we need to find a win-win solution for all.”

This condition is more suitable for those who’re still studying / a fresh graduate and have their passion in fighting games, and it won’t be as much suitable for those adult, as the career path might not be worth the pain.

The biggest problem of having a career in esports is parents’ concern and permission, as the prizes are not as high as MOBA games yet to make sure that their children would not live in despair in the future.

It is true that in the end it goes back to respective players to decide. If they are successful and can be on their own financially, they may be able to convince their parents to have a career in the esports world.

AMD Esports Fight! Championship 2018. Source: AMD
AMD Esports Fight! Championship 2018. Source: AMD

More to that, sponsors’ support for fighting game esports is indeed very valuable as well; a fighting game competition which was held by AMD (AMD eSports FIGHT! Championship 2018) is for an example.

“If all game tournaments can have similar prize pool as MOBA game tournaments, both business matter and a gap between esports stakeholders and players can be maintained. The point is that esports ecosystem needs to be in a stable condition first.”

The last thing Bram said was that fighting games need to be introduced properly for the sake of its esports’ upturn.

“I realize that Indonesia is far from that, compared to other Southeast Asia countries, like Malaysia, Thailand, or Philippines, they always have a spot for fighting games in an esports event.

For that matter as well, I would like to thank AMD who lets me and believes in me to manage their event.

Hopefully, fighting game esports’ ecosystem will gradually develop its various aspects. After all, fighting game esports is one of esports that people can enjoy because of its entertainment factor that is the most intriguing one, and has many outstanding local players,” said Bram.

That was our brief talk with Bram about fighting game esports’ ins and outs. Hopefully, the barren land managed wholeheartedly by Bram and Advance Guard as well as the community can turn into a wonderful garden where everyone can feel comfortable.

Don’t forget to like Facebook Fanpage Advance Guard for the newest information of fighting game esports.

Original article is in Indonesian, translated by Kristin Siagian.

Esports Fighting Indonesia: Yang Terkucilkan Namun Menolak untuk Tergeletak

Tahun 2018 mungkin boleh dibilang sebagai tahun kebangkitan gairah esports di ibu pertiwi. Namun esports sendiri sebenarnya mencakup banyak sekali cabang game dari mulai MOBA (Multiplayer Online Battle Arena), FPS (First Person Shooter), Battle Royale, Sports, Fighting, CCG/TCG (Collectible Card Game / Trading Card Game), Racing, dan yang lainnya.

Sayangnya, faktanya, kebangkitan gairah esports ini tidak merata di semua game. MOBA adalah yang paling laris berkat jumlah pemain yang masif dari Mobile Legends dan Dota 2. Game Fighting adalah salah satu genre esports yang boleh dibilang masih dimarginalkan.

Lain kali, kita akan berbincang untuk genre lainnya namun kali ini saya telah mengundang salah seorang dedengkot dari cabang game fighting untuk berbagi ceritanya. Ia bernama Bramanto Arman yang merupakan Co-Founder Advance Guard.

Bram Arman (kiri). Sumber: Advance Guard
Bram Arman (kiri). Sumber: Advance Guard

Buat yang tidak terlalu familiar dengan dunia persilatan esports, ijinkan saya mengenalkannya terlebih dahulu. Advance Guard merupakan icon dari esports fighting di Indonesia. Di kala kebanyakan event organizer di Indonesia ramai-ramai menggarap MOBA, Bram bersama Advance Guard nya memang setia membesarkan genre tersebut sejak didirikan dari 2012.

Menurut cerita Bram, Advance Guard sendiri juga sebenarnya merupakan tempat berkumpulnya beberapa komunitas game fighting. Misalnya, untuk komunitas Tekken, mayoritas berasal dari IndoTekken. Sedangkan untuk Street Fighter, kebanyakan dari IndoSF.

Berkat ketekunan dan jerih payah mereka di sini, beberapa turnamen garapan Advance Guard bahkan mendapatkan sertifikasi resmi dari CAPCOM (untuk Street Fighter series) dan Bandai Namco (untuk seri Tekken) sebagai turnamen kualifikasi di tingkat internasional.

Jadi, perwakilan Indonesia yang ingin bertanding untuk CAPCOM Pro Tour dan Tekken World Tour harus melalui turnamen besutan Advance Guard.

Tentu saja, prestasi Advance Guard tersebut sudah tak dapat dipandang remeh lagi. Plus, kenyataannya, memang tidak ada lagi ‘otoritas’ yang lebih tinggi selain mereka di dunia persilatan esports fighting Indonesia.

Mari kita masuk ke obrolannya.

Sumber: Advance Guard
Sumber: Advance Guard

Popularitas esports fighting di Indonesia

Seperti yang saya tuliskan di atas tadi, exposure esports fighting di Indonesia memang masih kurang. Hal ini juga dirasakan oleh Bram.

“Minim sekali dibandingkan dengan game-game mainstream yang punya player base sangat besar di Indonesia.” Ungkapnya. Menurutnya, hal ini terjadi juga berkat ada faktor game-nya itu sendiri.

Bram pun menjelaskan bahwa game-game esports yang laris di Indonesia itu memang nyatanya game freemium yang adiktif sehingga bisa membuat banyak orang ‘khilaf’ dengan in-app purchase-nya. 

“Dari situ, akhirnya mereka melihat banyak pemain Indonesia yang memainkan game tersebut dan membuat event berskala besar. Itu untuk game Mobile Legends, AoV, dan PUBG Mobile.”

Sedangkan untuk PUBG (PC), Bram melihat ada wadah yang menaungi para gamer itu, seperti berbagai jenis iCafe. Karena itulah, banyak gamer bisa mencoba game tersebut tanpa membeli; cukup perlu membayar billing di warnet (bahasa kerennya iCafe). Hal ini dirasakan sama seperti yang terjadi di Dota 2.

Sumber: Advance Guard
Sumber: Advance Guard

Popularitas esports figthing di luar Indonesia

Jika popularitas esports fighting di dalam negeri memang masih minim, bagaimana dengan di luar sana?

Bram pun mengatakan bahwa popularitas esports fighting juga masih kalah dengan game-game mainstream di sana. Ia bahkan bercerita bahwa salah satu ajang esports fighting terbesar di dunia, EVO, juga berawal dari cerita yang sama dengan Bram.

Mereka juga awalnya membuat acara untuk komunitas dan penuh dengan passion. Namun seiring berkembangnya esports, EVO sekarang sudah bisa sebanding dengan ajang esports kebanyakan yang bertanding di stadium dengan production yang hingar bingar, dan dapat dukungan banyak sponsor.

Berkat perjuangan EVO itu tadi, EO-EO besar yang sebelumnya tidak menjamah fighting pun akhirnya ikut tergoda.

Bram pun menambahkan esports fighting sebenarnya juga seharusnya bisa populer karena lebih mudah dinikmati oleh orang-orang yang tidak memainkan game tersebut. Saya pribadi setuju sekali. Pasalnya, menonton pertandingan MOBA sebenarnya juga tidak menarik jika kita sendiri tidak memainkannya.

Meski masih kalah populer, di luar sana esports fighting sudah jauh lebih besar. Ia pun bercerita pengalamannya berkunjung ke REV Major, turnamen game fighting terbesar di Filipina. Di sana, ia melihat antusiasme yang begitu tinggi tidak hanya dari para pemainnya namun juga para penonton yang rela datang meski harus membayar tiket yang harganya tidak murah.

Sumber: VG247
Sumber: VG247

Di luar sana, esports fighting juga bahkan sudah didukung oleh beberapa selebriti seperti atlit wrestling Kenny Omega dan Saviour Woods. Ada juga rapper Amerika, Lupe Fiasco.

Perjuangan Advance Guard menggarap esports fighting Indonesia

Lalu, pertanyaannya, dengan popularitas yang masih minimal, kenapa Bram dan Advance Guard masih setia dengan esports fighting? Kenapa tidak bergeser ke game-game lain yang populer seperti kebanyakan Event Organizer (EO) lainnya?

“Karena approach kita memang berbeda.” Jawab Bram lugas.

Lanjutnya, “tak bisa dipungkiri, EO lain kan umumnya komersil jadi mereka melihat pasar yang sudah matang. Kalau saya kan dari komunitas. Jadi, saya berjuang agar komunitas ini bisa survive. Memang berat sih karena bisa dibilang minim support, jika dibanding dengan game mainstream pada umumnya.”

Ia pun memberikan pengandaian seperti ini, kebanyakan orang merasa menyirami tanaman tandus itu sia-sia; lebih baik memetik buah yang sudah ada. Sedangkan Bram memilih untuk terus menyirami tanah tandus, sampai akhirnya muncul satu helai daun. Hal ini ia lakukan karena kecintaannya terhadap game-game fighting.

Sumber: Polygon
Sumber: Polygon

Hasilnya pun sekarang Advance Guard punya jati diri dan ikonik di esports fighting. Mereka yang tadinya hanya mengerjakan skala kecil dari komunitas, sekarang mereka ‘kiblat’nya standar internasional.

Meski demikian, dari sisi bisnis, Bram mengaku perjalanan Advance Guard masih jauh jika berbicara soal profit (dibanding dengan  sejumlah EO yang menggarap game-game populer tadi).

Menurut ceritanya, untuk esports fighting di luar negeri, EO-EO besar biasanya kolaborasi dengan mereka yang sudah biasa di ranah itu. Hal ini terjadi di Malaysia, Filipina, dan Thailand.

“Jadi, idealnya, inginnya seperti itu ya. Tapi kadang-kadang di sini malah jadinya rebutan kue… Hahaha,” ujar Bram sembari berseloroh.

Apa saja yang dibutuhkan oleh esports fighting di Indonesia

Lalu apa saja yang sebenarnya dibutuhkan oleh esports fighting Indonesia saat ini?

Pertama, dari sisi exposure, masih banyak media game dan esports yang minim sekali memberitakan dari ranah esports fighting. “Hanya media yang memang memiliki ketertarikan terhadap game fighting yang cenderung lebih banyak membahas. Media umumnya menuliskan berita esports fighting jika cukup besar skalanya. Sepengetahuan saya, IGX (Indonesia Game Xperience) termasuk yang banyak tulisannya dari media.”

IEC Kratingdaeng 2018. Sumber: Advance Guard
IEC Kratingdaeng 2018. Sumber: Advance Guard

Menurut Bram faktor pembaca game fighting sendiri juga masih segmented dibanding dengan game lain yang lebih populer. Padahal, di satu sisi, banyak hal yang sebenarnya bisa dibahas dari game fighting. Para pemain profesional nasional ataupun luar bisa jadi bahan artikel.

Apalagi, menurut Bram, para pemain game fighting dari Indonesia sebenarnya sudah bisa bertarung di tingkat Asia Tenggara. Bram pun bercerita bahwa beberapa waktu lalu, di Filipina, perwakilan Indonesia sempat meraih juara 1 untuk kompetisi BlazBlue Cross Tag Battle dan BlazBlue Central Fiction.

Meski demikian, Bram pun menambahkan bahwa untuk mengejar prestasi di tingkat Asia atau dunia, para pemain Indonesia masih perlu banyak belajar. Prestasi ini perlu diacungi jempol mengingat esports fighting memang masih minim exposure dan dukungan.

Lalu bagaimana dengan dukungan organisasi esports dalam negeri? Apakah hal tersebut dapat membantu perkembangan esports fighting? Apalagi mengingat belum banyak organisasi esports Indonesia yang punya divisi game fighting.

Sumber: Advance Guard
Sumber: Advance Guard

“Kalau menurut saya pribadi, bisa saja; selama ada potensi dan passion dari pemainnya. Sponsor bisa memberikan kesempatan bagi para pemain untuk bertanding di luar negeri untuk menambah pengalaman.” Jelas Bram.

Ditambah lagi, “mau tidak mau, mereka harus bertanding di luar negeri untuk menaikkan standar.”

Kebetulan, belakangan ini salah satu pemain game fighting diajak bergabung dengan Alter Ego. Jadi, hasilnya mungkin bisa dilihat dari hasil kerja sama tersebut.

Selain mendapatkan sponsor, bagaimana jika para pemain game fighting juga mendapatkan gaji bulanan layaknya para pemain Dota 2 ataupun Mobile Legends? Apakah hal tersebut bisa membantu prestasi? Saya pun bertanya.


Menurut cerita Bram, para pemain game fighting saat ini sudah mendapatkan semacam gaji namun dari streaming yang jumlahnya relatif kecil. “Tapi ini bisnis ya, saya rasa mungkin yang win-win saja buat kedua belah pihak.”

Bram pun menambahkan bahwa kondisi yang ada sekarang lebih cocok untuk mereka yang masih kuliah / fresh graduate dan sangat passion di sini. Sedangkan untuk yang sudah berumur, mereka harus berpikir matang apakah sebanding kerja keras dengan jenjang karir ke depannya jika dibandingkan dengan kerja kantoran pada umumnya.

Menurutnya, masalah terberat berkarir di esports itu dari kekhawatiran orang tua yang pasti dibandingkan dengan pekerjaan kantoran. Baru game-game MOBA yang hadiahnya ratusan juta yang bisa membuat sejumlah orang tua terbuka dengan industri esports.

Meski begitu, Bram pun mengatakan, akhirnya memang kembali lagi ke masing-masing pemainnya. Jika dia bisa sukses dan tak bergantung orang tua, mereka bisa menyakinkan keluarga untuk bisa berkarir di sini.

AMD Esports Fight! Sumber: AMD
AMD Esports Fight! Championship 2018. Sumber: AMD

Selain 2 hal tadi, dukungan sponsor ke esports fighting tentu juga sangat berharga; misalnya seperti AMD yang sempat menggelar kompetisi untuk game fighting (AMD eSports FIGHT! Championship 2018).

“Kalau semua turnamen game bisa menyamai prize pool yang ditawarkan oleh turnamen game MOBA, tentunya dari sisi bisnis dan kesenjangan antara para pelaku esports bisa terjaga. Jadi, ekosistem esports itu perlu stabil dulu.”

Terakhir, menurut Bram, yang dibutuhkan juga oleh esports fighting adalah pengenalan game fighting itu sendiri.

“Saya melihat Indonesia masih jauh dari itu jika dibanding dengan negara-negara Asia Tenggara lainnya, seperti Malaysia, Thailand, ataupun Filipina. Setidaknya, di sana, event esports selalu ada spot untuk game fighting.

Karena itu juga, saya ingin berterima kasih pada AMD yang telah memberikan kepercayaannya kepada saya untuk menjalankan event mereka.

Harapannya, ekosistem esports fighting terus pelan-pelan berkembang dari berbagai aspek. Toh, esports fighting itu adalah salah satu esports yang punya faktor entertainment yang paling menarik dan punya banyak pemain nasional yang berprestasi di luar sana.” Tutup Bram.

Itu tadi obrolan singkat kami bersama Bram tentang seluk beluk esports fighting. Semoga saja tanah tandus yang sepenuh hati digarap Bram dan kawan-kawannya dari Advance Guard dan komunitas game fighting bisa berubah jadi taman indah yang bisa dinikmati semua orang ya!

Oh iya, jangan lupa like Facebook Fanpage Advance Guard ya untuk info-info terbaru seputar esports fighting.