According to a research by Emergence Capital, the mobile enterprise apps market is predicted to reach $100 billion of annual revenue in the near future. While the global market of mobile enterprise app rapidly grows, its share in Asia Pacific may be 50% bigger by 2020.
The growth of mobile commerce (mCommerce) adoption in APAC has drawn the attention of many. Some even predict that it will even contribute to more than half of global trend. The International Data Corporation (IDC) forecasted that this positive trend of mCommerce will also affect the increase if mobile payment in the region, as it predicted that the total volume of mobile payment in Asia Pacific (APAC) will be 124% higher, reaching $1 trillion in value. Continue reading IDC Predicts Mobile Payment in APAC to Reach One Trillion Dollar by 2017
Square is finally getting some serious competition. PayPal, the company that dominates the global online payment market will begin selling a triangular credit card reader called PayPal Here to rival Square which has triumphed in micropayment. This tool will allow payment by credit card (and PayPal accounts) anywhere and anytime.
The difference is, while Square is still focusing on the US market while PayPal Here aims globally, including Asia Pacific, within the next 12-18 months.
According to The Jakarta Globe, PayPal SVP for Asia Pacific, Rupert Keeley said that they are pleased to be the first in Asia Pacific in the business and targeting the SME market. Australia and Hong Kong will be the first to try this product and it will later expand to other countries including China. PayPal already has a regional headquarters in Singapore.
Continue reading PayPal Here Will be Available in Asia Pacific, Indonesia Not Yet Included
eBay baru saja mengumumkan bahwa mereka telah menunjuk Edelman sebagai agensi Humas untuk wilayah Asia Pasifik dan menangani perdagangan lintas batas di kawasan tersebut. Asia Pasifik menyumbangkan 20 persen dari nilai penjualan di Q4 tahun 2010. Penunjukan ini mengikuti hubungan antara dua perusahaan yang sudah terjalin di Amerika Serikat. Agensi HuMas ini diharapkan bisa “meningkatkan kesadaran atas kesempatan untuk para pedagang dan pengusaha di Asia.”
Edelman juga akan memberikan nasihat serta panduan tentang komunikasi dan pendekatan strategis pada eBay dalam memenuhi tujuan mereka untuk mempelajari lebih lanjut tentang wilayah dan meningkatkan adopsi layanan mereka di Asia Pasifik.
Sementara operasi regional akan berpusat di Hong Kong, kantor Edelman di seluruh kawasan Asia Pasifik akan secara aktif terlibat dan mempelajari pasar atas nama eBay. Bulan Mei lalu eBay memilih Edelman Australia sebagai agensi mereka untuk negara tersebut.
eBay just announced that it has appointed Edelman as its Asia Pacific PR agency to deal with cross border trade in the region as it represents 20 percent of the company’s sales in Q4 2010. The appointment follows the relationship between the two companies in the US. The PR agency is expected to “raise awareness of the opportunities to traders and entrepreneurs in Asia.”
Edelman will also provide counsel and guidance regarding strategic communications and approach to the online shopping site as it aims to learn more about the region and improve its adoption in Asia Pacific.
Continue reading eBay Appoints Edelman as Asia Pacific PR Agency, Gets Serious About the Region