A research by Celent in the name of SunGard, a software and global technology service company, shows that Bank Readiness Index (BRI) for Indonesia is inferior to other 3 Southeast Asia countries: Malaysia, Philippines and Thailand. BRI is used to measure bank readiness level in fulfilling customer’s need.
In the research which was done on March-April 2012, Indonesia got 231 points of 1000. The number is below Malaysia (285), Philippines (236) and Thailand (263). The research also involved 4 countries in the Middle East: Kuwait (305), Qatar (340), Saudi Arabia (248) and Uni Emirate Arab (245). From those results, this research generally concluded that banks in third world countries are still having difficulties to fulfill their customer’s needs, especially in the social media and mobility.
Of the 1.073 customer in the 8 countries surveyed, most of them are active online facility and mobile device users. But unfortunately, only 34% of banks in Southeast Asia and 17% of banks in the Middle East own banking service app for tablet while the mobile banking service they offer is still very basic.
Continue reading Bank Readiness Index in Indonesia is the Lowest in 4 ASEAN Countries
