Tag Archives: bisnis lokal go online

Bersamaan dengan Dirilisnya Bisnis Go Online oleh Google, Para Pelaku E-commerce Mendirikan Sebuah Asosiasi

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Pada hari Rabu minggu kemarin, Google bersama dengan sejumlah mitra di Indonesia baik dari sektor swasta dan pemerintah, meluncurkan sebuah inisiatif untuk membawa 100.000 usaha/perusahaan kecil dan menengah di Indonesia ke ranah online sebelum akhir tahun 2012.

Dinamakan Bisnis Lokal Go Online, inisiatif ini didorong oleh kurangnya adopsi internet oleh perusahaan-perusahaan Indonesia meski lebih dari 40 juta orang Indonesia telah memiliki akses Internet. Karena mayoritas pengguna internet di Indonesia menghabiskan waktu mereka di jaringan sosial, ini bisa menjadi peluang bagi bisnis lokal untuk membawa kehadiran mereka secara online dan meningkatkan kesadaran serta kepercayaan untuk mendapatkan konsumen dan berinteraksi dengan mereka.

Meskipun Google merupakan inisiator utama program ini, dukungan juga hadir dari tiga kementerian pemerintah, KADIN, PANDI, penyedia layanan internet Melsa dan Bakrie Connectivity, Multiply, serta Aptikom – asosiasi perguruan tinggi ilmu komputer dan informatika.

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The Challenges for Google Indonesia’s Country Marketing Manager

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In Google’s product launch event named Go Local Business Online (GIBO – Get Indonesian Business Online) yesterday, we learned that Google has appointed Mr Krishna Zulkarnain as Country Marketing Manager for Indonesia. We learned that Krishna joined Google last September, so it’s been a while.

As mentioned in his LinkedIn profile, Krishna has had a long career in Bakrie Telecom, his last position was Regional Vice President of East Indonesia Business Operations (RBO) which supervised the operations covering Central Java, East Java, Kalimantan, and Sulawesi area. Before that, Krishna worked for Unilever and MTV Networks. Krishna has the educational background in marketing and finance studies which he graduated from university in Netherlands and in the United States.

Currently Krishna is based in Singapore until Google’s Indonesia office is officially established. As quoted by Tempo, Krishna expected Google’s representative office in Indonesia can be officially announced by the first quarter of this year – should be no later than March 2012.

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Country Marketing Manager Google Indonesia dan Tantangannya

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Di acara peluncuran produk Google yang dinamai Bisnis Lokal Go Online (GIBO – Get Indonesian Business Online) kemarin, kami mengetahui bahwa Google telah menunjuk Krishna Erlangga Zulkarnain selaku Country Marketing Manager untuk Indonesia. Krishna telah bergabung dengan Google sejak bulan September lalu.

Seperti yang ditampilkan oleh profil LinkedIn-nya, Krishna cukup lama berkarir di Bakrie Telecom, dengan posisi terakhir sebagai Vice President Regional Business Operation (RBO) East Indonesia yang membawahi area operasi Jawa Tengah, Jawa Timur, Kalimantan, dan Sulawesi. Sebelum di Bakrie Telecom, Krishna pernah bekerja di Unilever dan MTV Networks. Krishna memiliki latar belakang pendidikan pemasaran dan keuangan yang diselesaikannya di Belanda dan Amerika Serikat.

Sementara ini Krishna berkedudukan di Singapura hingga kantor Google Indonesia resmi berdiri. Seperti dikutip dari Tempo, Krishna mengharapkan kantor perwakilan Google di Indonesia bisa dibuka per kuartal pertama tahun ini — artinya selambat-lambatnya bulan Maret 2012.

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As Google launched Bisnis Go Online, E-commerce Players Band Together to Set Up an Association

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On Wednesday, Google, along with a number of Indonesian partners in both the private and government sectors, launched an initiative to bring 100,000 Indonesian small and medium businesses/enterprises online by the end of 2012.

Dubbed Bisnis Lokal Go Online, the move is spurred by the lack of adoption of the Internet by Indonesian companies despite having more than 40 million individuals logging time on the Internet. As the majority of these people spend their time on social networks, it’s up to local businesses to bring their presence online and improve awareness as well as trust to get consumers to interact with them.

While Google is the primary driver of this program, it is also being backed by three government ministries, the Indonesian Chamber of Commerce, PANDI, the Indonesian Internet domain agency, Internet providers Melsa and Bakrie Connectivity, Multiply, as well as Aptikom, the higher education association of computer science and informatics.

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Industry Players Promotes Online Business In Indonesia

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Some of online technology industry players in Indonesia decided to cooperate on a project called “Bisnis Lokal Go Online (Local Business Goes Online – eng)”. They aimed to encourage the adoption of online business in Indonesia. The project was initiated by Google and it also took some key shareholders such as the Chamber of Commerce, PANDI (domain regulation body), Bakrie Connectivity, and US-based ecommerce site Multiply.

Some government institutions such as Ministry of Cooperatives & SME and the Ministry of Trade also participated, in support for the private sector.

As written on their official website, “our mission is to help business Indonesia and to take advantage of business opportunities offered via Internet. We are committed on helping business community in order to gain success in online world.”. The good thing about this initiative is to give clear evidence and it isn’t just an empty word. Bisnis Lokal Go Online provides: free and easily-updated website on user’s preference (Google Pages);  Co.id free domain for one year from PANDI; tips, ongoing training and AdWords trial.

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Pelaku Industri Dorong Bisnis Online di Indonesia

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Beberapa pelaku industri teknologi online di Indonesia memutuskan untuk bekerjasama mengerjakan proyek yang dinamakan “Bisnis Lokal Go Online” yang bertujuan untuk mendorong adopsi bisnis online di Indonesia. Proyek ini diprakarsai oleh Google dan menggandeng beberapa shareholder kunci seperti KADIN, PANDI, Bakrie Connectivity, dan situs ecommerce Multiply.

Tidak hanya dari swasta, beberapa instansi pemerintah juga turut serta yaitu Departemen Koperasi dan UKM dan Departemen Perindustrian yang turut mendukung.

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