Mangkokku culinary startup received series A funding of $7 million or around 101 billion Rupiah led by Alpha JWC Ventures and EMTEK, followed by Cakra Ventures. Through this funding, the company will expand physical outlets and build a culinary brand ecosystem to become the largest F&B group of companies in Indonesia.
On a general note, Mangkokku had recently secured a $2 million seed funding from Alpha JWC Ventures, or around 29 billion Rupiah in 2020.
In his official statement, Mangkokku’s Co-founder & CEO, Randy Kartadinata said, the company has achieved product-market fit and has a loyal customer base with ricebowl as a first product. Mangkokku will be taking the next step by launching a holding company “Nusantara Culinary Group” to offer more menu variations and taste preferences to consumers.
“Mangkokku is ready to become the largest F&B group of companies in Indonesia that targets the mass market with a complete ecosystem of culinary brands,” Randy said.
Meanwhile, Alpha JWC Ventures’ Co-founder and General Partner, Jefrey Joey added, “Mangkokku continues to reach new milestones since last year’s first investment. Mangkokku’s strong fundamentals with innovation and sustainable R&D allow them to consistently launch new products, including contemporary and Indonesian dishes with the highest quality chef standards. We are excited to take this partnership further.”
Mangkokku was founded by Randy Kartadinata, Arnold Poernomo, Gibran Rakabuming, and Kaesang Pangarep which offers quality culinary products like professional chefs and can be enjoyed by anyone. The company aims to be the go-to comfort food choice made with local flavors so that it is familiar to the tongue of the Indonesian people.
Post-pandemic strategy
Based on internal data, Mangkokku has claimed growth in sales and the number of outlets. Currently, Mangkokku has 50 outlets spread across Jakarta, Surabaya, Bandung, Malang, Semarang, and Solo. Mangkokku also said that it has served four million orders in a year both online and offline.
As the Covid-19 pandemic situation started to recede, Randy revealed that he would continue to expand his physical outlets. In the next few months, Mangkokku will open more flagship restaurants and cloud kitchens in new cities. His team will collaborate more, like its previous initiatives with the judges and winners of MasterChef Indonesia and Garena’s Free Fire.
Moreover, his team will continue to prioritize purchases through online channels. In order to enhance the ordering experience, Mangkokku is to launch an app by the third quarter of this year.
“Mangkokku will strengthen its presence, both online and offline through new outlets, flagship dine-in restaurants with outstanding customer experiences, mobile applications, and most importantly exclusive dine-in restaurants to accommodate various types of food preferences. We aim to be an all-rounder new culinary retail company,” he explained.
Recently, Mangkokku launched its first flagship outlet located in Jakarta, which comes with a modern, cozy concept, accompanied by a special dine-in menu. It claims to have received thousands of customers in the first four weeks of its opening.
“With discipline, customer-focused strategy, thoroughness, and maintaining the quality of our operations, Mangkokku will become a sustainable business in the long term.” he said.
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Original article is in Indonesian, translated by Kristin Siagian
