Opening an event with wide scope of participants can be tricky. Perhaps it’s similar with creating curatorial text for art exhibition, the opening needs to be able to cover the entire theme and provide inspiration. Of course we need to avoid too many formalities because it is not a speech.
EchelonĀ 2011 was opened by presentation or Talk session by Derek Sivers, representing CD Baby. CD Baby is one of internet industry’s milestone in 1999- 2000 that provided record store as their main service. The business went very well, it grew very fast, but Derek decided to sell it away and pursued other dream. He now lives in Singapore to prepare his new startups, MuckWork.
There are two things Derek “talked” about that I’d like to share with you here. Focus and Version 1.0.