Today, the contextual ad platform Sitti invited several people to their housewarming event in Jakarta to show around their new office and to see what they’ve been doing with the startup. The startup now have 25 people working on the platform, although i heard that the engineering all done from Singapore. I have to say, they have an awesome office with a good touch of ethnic art and decoration.

Sitti was getting a lot of exposure after they declare to take on Google on a “contextual ad war” and disclose some statistics on how they beat Google AdSense’s ad impression, clicks and also CTRs. It’s quite stunning to see the comparison chart provided by Sitti, stating a unanimous victory against Google’s platform summarizing that Sitti have a better contextual ad engine to recognize Indonesian language compared to Google’s. You can actually download the Sitti VS Google report here.

So, Is it true? They’re actually winning against Google?

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