Tag Archives: deezer hifi

Under New Management, Here’s Deezer Strategy in Indonesia

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Deezer has announced a strategic partnership with Tri Indonesia in January. This is following several other collaboration between on-demand music service and telco providers, like Spotify with Indosat Ooredoo, JOOX and Telkomsel, or Yonder Music with XL Axiata.

Deezer was first to set foot in Indonesia in 2012 and debuted in 2014. Unfortunately, the France-based music provider is not having a significant penetration. However, under the new management, Deezer is convinced to compete with the existing players and has prepared various strategies to be applied in Indonesia.

“New management, new approach. Indonesia has many music lovers with unique taste. The new management has seen the successful expansion of Deezer’s local approach in Latin America and wanted to follow its step in Asia Pacific. Indonesia is the first attempt in Asia Pacific using local approach strategy with Jakarta-based staffs,” Deezer Indonesia’s Business Development Manager Salman Aditya said to DailySocial.

To attract user’s attention, Salman explained that the new Deezer comes with unique selling point like FLOW feature. It is a combination of Human Curated Playlist and Machine Learning Mechanism that allows users to enjoy Deezer with layback experience fit to their favorite genre. With just one click, users will get music recommendation matching their favorite genres.

“Deezer as an old newcomer in Indonesia needs distinction from similar competitors. Besides the above feature, Deezer also has music library with the best quality and access to 44 million songs. In addition, Deezer also partners with FC Barcelona and Manchester United allowing users to enjoy playlist of the match or the players’,” Salman said.

Another feature differs Deezer from others is SongCatcher and will be fully integrated in this year’s first quarter. For the sound quality, Deezer claims to be the only player having tier quality equal to CD in FLAC Lossless Quality format with packaging called Deezer HiFi.

“Deezer Indonesia is keen to develop Indonesia’s local content globally. The team is currently on the move to put more of local content on the platform. Any local content we have in mind is still off the record due to the agreement finishing,” Aditya said.

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Original article is in Indonesian, translated by Kristin Siagian

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Deezer Luncurkan Aplikasi Desktop, Suguhkan Format Lossless dan Konten Video Eksklusif

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Layanan streaming musik asal Perancis, Deezer, baru saja meluncurkan versi beta dari aplikasi desktop-nya (Windows dan macOS). Kehadiran aplikasi native pastinya dapat menawarkan pengalaman yang lebih baik ketimbang web app, akan tetapi aplikasi desktop Deezer rupanya masih menyimpan kejutan lain.

Kejutan yang dimaksud adalah konten berformat lossless (FLAC) 16-bit, macam yang ditawarkan oleh Tidal, yang menjanjikan kualitas lebih baik ketimbang hasil kompresi ke MP3. Deezer sendiri sebenarnya sudah mulai menawarkan paket berlangganan khusus format lossless (Deezer HiFi) ini sejak tahun lalu seharga Rp 100 ribu per bulan.

Namun yang menarik, dengan menggunakan aplikasi desktop ini, streaming dalam format lossless ini bisa Anda lakukan meskipun Anda hanya berlangganan Deezer Premium+, yang dibanderol seharga Rp 50 ribu per bulan. Anggap saja ini sebagai uji coba gratis layanan Deezer HiFi, dengan batas waktu sampai akhir tahun.

Di samping itu, aplikasi desktop Deezer juga akan menyuguhkan sejumlah video eksklusif yang meliputi konser maupun wawancara dengan musisi dari berbagai negara. Deezer bilang bahwa katalognya kini sudah mencakup lebih dari 43 juta lagu, dan mereka juga punya fitur ala Spotify Daily Mix bernama Flow.

Versi beta aplikasi desktop Deezer saat ini sudah bisa diunduh dari situs resminya. Buat pengguna Spotify, sepertinya Anda masih harus menunggu mereka selesai menguji layanan berkualitas lossless-nya sendiri (juga dinamai Spotify Hi-Fi), yang sempat beredar rumornya bulan Maret lalu.

Sumber: Deezer.