Tag Archives: Deezer

What Lies Ahead for Digital Music Industry in Indonesia

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This is a guest post by Ario Tamat. Ario worked in the digital music industry in Indonesia from 2003 to 2010, and currently works in the movie and TV industry in Vietnam. Keep up with him on Twitter at @barijoe or his blog on http://barijoe.wordpress.com

After reading Aulia’s post, I felt that I needed to add to it with some more facts and insight, and throw in my own opinion about the much-discussed yet perceived-as-slow-to-develop  state of the music industry’s move to the digital medium in Indonesia.

I have written extensively on where the industry should go – digital or otherwise – and fronted several tough questions around the RBT controversy, so I won’t revisit those issues.

Let’s get through some points in the article first:

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How Would You Bring Digital Music Sales to Indonesia?

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20111216-181914.jpgIndonesia’s music industry at the moment is beholden to ringback tones, the audio replacements that you hear when you make a phone call to a mobile number. While sales of physical albums have deteriorated over the last decade, ringback tones have become highly popular since its introduction in the mid 2000s. These can come in the form of song snippets, quotes, chants, or just about any sound.

Ringback tone is a premium service made possible through content providers who offer these audio snippets through the use of premium SMS service. Mobile subscribers can request to change their tones to one of many selections from their respective network operators.

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French Online Streaming Deezer, will Enter Indonesia

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In the middle of Indonesian music industry uncertainty, especially dealing with the RBT business, Deezer, a French streaming site will expand their reach to 100 countries soon. It’s including Indonesia. As cited from Reuters, the Deezer head, Axel Dauchez, chooses to avoid the USA market (including avoid the competition with Pandora and Spotify) and manages market in other countries. Previously, DailySocial has already written that Spotify will enter Asia market, although it is not yet confirmed whether Indonesia will be included.

In the cooperation, Deezer will collaborate with local telecommunication operator. As known, Deezer provides services in various platforms, both on computer or mobile phone. However, it seems that the global expansion of Deezer will focus on the mobile platform. Deezer is available on almost all mobile platforms including Android, BlackBerry, Nokia, and Windows Phone.

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Layanan Online Streaming Perancis Deezer Bakal Masuki Indonesia

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Di tengah gonjang-ganjing industri musik di Indonesia berkaitan dengan kepastian kelangsungan bisnis RBT, situs streaming Deezer yang berasal dari Perancis akan memperluas jangkauannya ke 100 negara dalam waktu dekat, termasuk di antaranya Indonesia. Seperti dikutip dari Reuters, Pimpinan Deezer, Axel Dauchez, memilih untuk menghindari pasar USA (termasuk menghindari persaingan dengan Pandora dan Spotify) dan mencari pasar di negara lain. Sebelumnya kami telah beritakan bahwa Spotify bakal masuki pasar Asia, meskipun belum bisa dikonfirmasi apakah Indonesia bakal termasuk di dalamnya.

Dalam kerjasamanya, Deezer akan ber-partner dengan operator telekomunikasi lokal. Deezer memiliki layanan di berbagai platform, baik di komputer maupun di ponsel, tapi nampaknya untuk ekspansi global ini Deezer akan memilih fokus dengan platform mobile. Untuk mobile sendiri, Deezer telah tersedia di hampir semua platform, termasuk iOS, Android, BlackBerry, Nokia, dan Windows Phone.

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