Two global institutions, ZenithOptimedia and Magna Global, predicted that in general, the growth of ad spending will slow down with Indonesia being the most growing nation in term of ad spend in APAC. Ironicallly, even though globally mobile ads are regarded as the main fuel of growth, this segment is predicted to remain unable to achieve respectable valuation, at least until the next three years ahead. In Indonesia, while the portion of digital ads is expected to reach 7,3% this year, the mobile ads will hardly reach 1%. Continue reading Indonesian Digital Ad Spending Prediction in 2015 →