Widi Asmoro is the Entertainment Services Manager for Nokia Indonesia who is currently attending All That Matters Conference in Singapore representing Nokia Indonesia as one of the event’s sponsors. This post appeared originally on his personal blog.
Wednesday, 23 May 2012, rain fell in Singapore and pushed back the start of the second day of Digital Matters. The second day focuses on how to monetize content through existing platforms and challenges in which people no longer access contents through just a singe device. The ability to access content on multiple screens became the main topic of discussion among panelists.
The opening keynote speech came from Brian Taptic, VP International Development for Zynga, who underlined his company’s vision of connecting people through social games. Case studies such as the Coca Cola campaign through CityVille is a fascinating study into how a brand can influence its potential customers through a series of stories developed through interaction within the social game. People are no longer forced to see ads and they would even voluntarily participate in promoting the product to others.
Continue reading Day Two Recap of All That Matters Conference 2012