Thanks to ReadWriteWeb, the attention of the technology inner circles once again is directed at the check-in phenomena that has been making its way around the web. Have we already arrived at the point of check-in fatigue or are we actually just beginning to discover its value? Think of an activity and most likely you’ll find a web service that offers a way to share that experience with every one else.

Before we proceed, let’s look at what a check-in actually does. Checking in involves stamping your presence at a particular location or activity and announcing to the world that you’re doing it, and sometimes, why. It doesn’t actually have to be a location.

Check-in taps into the narcissistic tendency inherent to a lot of people. People don’t just want to be seen, they want to be seen as hip, or for the ironically minded hipsters, anti-hip. Most people check in where everyone else does although a lot of people also check in to certain locations to show how anti-hip they are. Regardless, they’re checking in.

Continue reading Check-in isn’t dead, it’s just getting started →