Tag Archives: effective measure

Liputan6 Is the Most Popular News Portal, Effective Measure Revealed

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In Indonesian online industry, online news portals definitely hold a fundamental role among the society that it may replace the position of conventional news content in the near future. We had even made an article about online news portals which became the actual winner of the latest presidential election, suggesting that those online portals have that much of influence. This condition triggered the Effective Measure (EM) to do a research on the condition of online news portals in Indonesia based on the number of unique browsers that they possess last September. Question is, how was the result? Continue reading Liputan6 Is the Most Popular News Portal, Effective Measure Revealed →

Effective Measure: Portal Liputan6 Jadi Yang Paling Populer di Ranah Mobile

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Dalam industri online di Indonesia, portal berita online tentu juga memiliki porsi yang besar di masyakarat. Seperti yang tertuang dalam sebuah laporan terbaru dari Effective Measure (EM), pada bulan September 2014 kemarin, EM mengambil satu fokus laporan terhadap pergerakan situs portal berita Indonesia yang hasilnya menempatkan beberapa portal populer menjadi yang teratas di Indonesia saat ini berdasarkan jumlah unique browser. Continue reading Effective Measure: Portal Liputan6 Jadi Yang Paling Populer di Ranah Mobile →

Effective Measure: Pengguna Internet Indonesia Belum Percaya E-Commerce

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Sebuah laporan terbaru dari Effective Measure baru-baru ini diterbitkan berisi analisa mendalam mengenai perilaku konsumen e-commerce di Indonesia. Salah satu fakta yang menarik adalah, meskipun beberapa perusahaan e-commerce lokal telah menghabiskan banyak uang untuk mengedukasi pengguna Internet di Indonesia, sepertinya dibutuhkan waktu yang lebih lama untuk memupuk budaya berbelanja online. Continue reading Effective Measure: Pengguna Internet Indonesia Belum Percaya E-Commerce →

Effective Measure: Indonesia Has The Lowest iOS Devices Penetration in Southeast Asia

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Indonesian market has been recognized for its anomaly factor. While the neighborhood are crazy with iOS products — iPad, iPhone, and iPod touch, apparently the iOS devices penetration is still the lowest in Southeast Asia. According to the report released by Effective Measure, by the end of October 2011, there are 53% e-mobile population in Southeast Asia dominated by Apple products, of which is controlled by the iPad distribution.

Among 53% iOS marketshare, 32% is picked by iPad, 19.1% is contributed by iPhone, and the rest (or 1,9%) is taken by iPod touch. 53% can be converted as 11.8 million users, or in rought calculation there are 22.2 million e-mobile users in Southeast Asia. Besides iOS products, other products mentioned in the list are BlackBerry (from Research in Motion) for 6.9%, Nokia smartphone with 2.8%, and Samsung tablet and smartphone with 1.4% and 1.2% respectively.

Continue reading Effective Measure: Indonesia Has The Lowest iOS Devices Penetration in Southeast Asia →

Effective Measure: Penetrasi Produk iOS di Indonesia Terendah di Asia Tenggara

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Pasar Indonesia memang pasar anomali. Di saat tetangganya sangat menggandrungi produk iOS — iPad, iPhone, dan iPod touch, ternyata penetrasi produk iOS di Indonesia adalah yang terendah di Asia Tenggara. Menurut laporan yang dirilis oleh Effective Measure menurut perhitungan per akhir Oktober 2011, 53% populasi e-mobile di Asia Tenggara dikuasai oleh produk-produk Apple tersebut, di mana yang terbesar dipegang oleh iPad.

Dari 53% pangsa pasar produk iOS tersebut, 32% dipegang oleh iPad, 19.1% dikuasai oleh iPhone, dan sisanya “hanya” 1,9% dibagi untuk iPod touch. Angka 53% tersebut dikonversi menjadi 11.8 juta pengguna, artinya total populasi laporan tersebut adalah 22.2 juta. Selain produk-produk iOS, yang masuk ke dalam daftar ini adalah BlackBerry (dari Research in Motion) sebesar 6.9%, smartphone Nokia sebesar 2.8% dan menyusul tablet dan smartphone Samsung senilai 1.4% dan 1.2%.

Continue reading Effective Measure: Penetrasi Produk iOS di Indonesia Terendah di Asia Tenggara →

Top 20 Indonesian WebSites (August 2011)

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Effective Measure, a company works in digital media planning and solution released a report, which at least consists of two main issue about the internet access in Indonesia. There is a list of Top 100 Websites and the trend of sports category in SEA influenced by the UEFA Cup qualification including the Top 5 Sport Websites in Indonesia.

According to the report, the Top 5 Sport Websites (Indonesia) in the three weeks in September are Bola.net, Bolanews.com, Kompas.com – Sport, Vivanews.com – Sports, and Duniasoccer.com.

This trend is the effect of two things: UEFA Cup and Rugby World Cup. On September 7th, there is a significant traffic enhancement from the internet access in SEA. On that date, the number of unique browser reached more than 1,5 million. The number of Indonesian unique browser (the first two weeks of September) is 240.000 and it increases for about 5.5%

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20 Situs Paling Populer di Indonesia (Agustus 2011) – Updated

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Effective Measure, sebuah perusahaan yang bergerak di bidang solusi perencanaan media digital merilis laporan yang setidaknya berisi dua hal utama yang berhubungan dengan akses internet di Indonesia, ada daftar rangking Top 100 Websites  serta perkembangan tren atas kategori olahraga yang terjadi di wilayah SEA, karena perhelatan kualifikasi UEFA Cup, termasuk daftar 5 situs olahraga paling populer di Indonesia.

Menurut laporan tersebut 5 situs olahraga paling populer selama tiga minggu pertama bulan September adalah Bola.net, Bolanews.com, Kompas.com – Sport, Vivanews.com – Sports, Duniasoccer.com.

Trend ini setidaknya dipicu oleh dua hal yaitu piala UEFA untuk sepakbola serta Rugby World Cup. Pada tanggal 7 September ada peningkatan traffic yang signifikan oleh pengakses internet di wilayah SEA, pada tanggal tersebut jumlah unique browser mencapai lebih dari 1,5 juta. Jumlah untuk Indonesia (update: dalam 2 minggu pertama bulan September) adanan adalah 240.000 unique browser dengan peningkatan 5.5%.

Continue reading 20 Situs Paling Populer di Indonesia (Agustus 2011) – Updated →