I am a big fan of basketball, from watching intense games of the NBA, to the exotic collection and vibrant culture of the shoes to actually playing the game on a regular basis. To put it short, I’m a basketball geek. I’ve invested in shoes (lots, like once per 2 months), jerseys, apparels, renting courts twice a week to play, and even NBA.TV yearly subscriptions and I spent all of my hard-earn money happily. I am a very good example of a niche market: obsessed, marketable and willing to spend.
One good example of a ‘startup’ that attack my niche market is @ngobrolNBA. The owner of the @ngobrolNBA account: @irrilD is a true NBA fan, you could tell from the 300 jerseys he owns or the uncountable shoes he collects over the year. Clearly the man got love for the game. He created the account out of love, and he’s smart enough to capitalize it.