Kartumuu.com is preparing new things for its services, including the plan to pivot its business model which previously focused on social media now it will focus on e-commerce.

Previously, Kartumuu was a service which provided its costumers to send digital greeting card. Currently, its website is under maintenance in order to prepare its new look and strategy.

Hadikusuma Wahab, also known as Dhiku, founder of Kartumuu, explained in an email that Kartumuu’s new business model will be selling printed greeting card. With the new tagline ‘Delivering Feelings’, Dhiku believes that with the growing digital media to deliver message then there’s a time where people will feel nostalgic to express their feelings with printed cards. Kartumuu wants to take this chance.

They already conducted a survey to produce a good result of printed greeting card. Later, Kartumuu will provide a range of facilities in its new service, such as choosing/uploading your own design, custome message, up to card delivery to the addressee. Target markets are individuals and companies.

If you visit Kartumuu’s site now, you will find an invitation for designers to send their greeting card designs. The designers can sell their designs which, if it fits, will be purchased by Kartumuu, Rp 500.000 for 3 designs or multiple thereof. Complete TOC can be downloaded from this link. While preparing for the completion of the web development, Kartumuu gathers these designs. Its Twitter account is pretty active in promoting this program.

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