In the glimpse of dotcom bubble memory, I still remembered there once an online supermarket store established by Lippo Group. Named as Lippo Shop, it served Jabotabek area by delivering our usual groceries. It was in 2000. The Internet connection was pretty much slow and so was the mood of online business. Many people in Indonesia didn’t even knew what Internet is all about, while I didn’t even understand how people pay its transaction using archaic payment system. Historically, it failed badly because of mismanagement and the inability to deliver customers’ orders. At that time, Lippo hasn’t even created its own hypermarket retail chains.

The year is 2012. A big retail chain is about to reinvent the wheel. Hypermarket giant Carrefour Indonesia, originated from France, is soon to open online store to sell products from its Small Medium Enterprise (SME) partners. In Spain, online grocery store from the local Carrefour (and also in other European countries) is common, but it’s definitely something new for Indonesian chain. The current online presence of Carrefour Indonesia only tell about catalogs and some other promotions.

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