Tourism is a big business in Indonesia and the rapid growth has spurred a swatch of new travel companies or tourism operators both offline and online, formal and informal. The country aims to host nine million tourists this year and Nielsen Global Consumer Survey in Q1 2013 said that traveling has become a second preference to savings in how people choose to allocate their income. With more travelers heading online for references, travel operators are being driven to establish stronger online presence to highlight and promote their destinations and services.

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