LivingSocial is one of big daily deals services in the world. Basing in Washington DC, LivingSocial owns many networks, including Indonesia when acquired Grup Ensogo under DealKeren. Although the main focus of its business is daily deals, doesn’t mean that LivingSocial has a blind eye for other business chance in other line.
When helping a merchant to prepare its daily deals solution, LivingSocial saw that many merchanct which use the difficult point-of-sales system to track buying activity and payment process by the customer. Here, LivingSocial saw a new chance to break the status quo.
As reported by Washington Post, LivingSocial will broaden its business line to help merchants, especially the SMEs in relation to digital marketing, customer loyalty and point-of-sales operation. At the end of last year, LivingSocial formed the Merchant Solution Division which led by former PayPal’s executive, Dickson Chu. According to Chu, they are currently working on some products and will launch it in the next weeks with chosen merchant.
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