Years have changed; surely it should be a reform of existing services to be better. Location-based service, Yotomo, aligned with the New Year released the latest version 2.0 for BlackBerry and Android platforms. Yotomo uses Foursquare’s location data as the basis to bolster its own service. They stated that in addition to improving their design, there would be also a number of new features introduced.
The focus on version 2.0 update is a game called the “Title”. This game takes after the mayorship model that was introduced by Foursquare. The difference is, there are a variety of titles up for grabs for a venue, depending on the categories. unlike Foursquare, there isn’t just one title to win but there are three levels. For example, in the Restaurant venue category, Yotomo users will compete for Yotomo Chef, Cook and Waiter title. Another example is the Office category in which the titles to grab are CEO, Manager, and Intern. For each venue in each category, the highest title can only be had by one user – like a Major in Foursquare.
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